# App-Based Bakery Deliveries I'm donut? Brings Its Tokyo 'Nama' Donuts to NYC Doorsteps By Adam Harrie | Written with AI assistance | Published 2026-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/app-based-bakery-deliveries References: [fastcasual](https://www.fastcasual.com/news/im-donut-launches-first-ever-delivery-service-in-new-york-city)  I'm donut? It's bringing its pastries to New York City doorsteps with a first delivery option that lets customers get [donuts and drinks](https://www.trendhunter.com/trends/mochi-donuts) from the Times Square shop without the trip. Orders started Oct. 5 through Uber Eats and DoorDash for the Tokyo-based brand, whose U.S. flagship opened in April 2025. Its 'nama' donuts are known for a pillowy, just-made feel, so the app option turns a destination buy into something easier to fold into a regular order. The [online-only six-donut box](https://www.trendhunter.com/trends/glonuts) also makes sharing simpler at home or at work. That gives the brand room in snack and lunch moments. For shoppers, this means a bakery run can happen from a couch or desk instead of a trip. It also makes a line-famous pastry feel more like an [everyday craving](https://www.trendhunter.com/trends/donut-deals) than a special stop. Image Credit: I'm donut? ## Trend Insights (Trend Hunter) - Score: 9.4/10 - Popularity: 100% | Activity: 83% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Pastry Delivery:** High-demand bakery items moving onto delivery apps creates room for upscale treats to shift from occasional destination purchases into frequent convenience-driven orders. - **Online-only Bakery Bundles:** Exclusive multi-item boxes designed for delivery channels can turn individual indulgences into shareable formats for offices, households, and social occasions. - **Everyday Destination Cravings:** Cult-favorite food brands are becoming more accessible through app-based ordering, reshaping premium snack occasions around immediacy and routine consumption. ### Industries Being Reshaped - **Food Delivery:** Third-party platforms gain differentiation by hosting sought-after specialty brands that make delivery marketplaces feel more curated and experience-led. - **Bakery:** Artisanal bakeries can expand beyond foot traffic by adapting signature products and packaging for digital ordering, delivery quality, and repeat purchase behavior. - **Quick-service Restaurants:** Limited-menu concepts with strong brand appeal are positioned to use delivery-first formats to capture snack, lunch, and workplace sharing moments. ## Related on Trend Hunter - [Graphic Apparel Collections](https://www.trendhunter.com/trends/im-donut-x-uniqlo.md) - [Savory Satisfying Donut Menus](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts.md) - [Late-Night Donut Stores](https://www.trendhunter.com/trends/the-donut-pub.md) - [Experiential Donut Franchises](https://www.trendhunter.com/trends/experiential-donut-franchises.md) - [Expansion Artisan-Style Donut Menus](https://www.trendhunter.com/trends/krispy-kreme-menu.md) - [Independent Donut Directories](https://www.trendhunter.com/trends/independent-donut-directories.md) - [Wellness Smoothie Deliveries](https://www.trendhunter.com/trends/erewhon-in-nyc.md) - [Springtime-Inspired Donut Ranges](https://www.trendhunter.com/trends/parlor-doughnuts-fresh-picked-dozen.md) - [Celebration-Themed Donut Ranges](https://www.trendhunter.com/trends/parlor-doughnuts.md)