# Fragrant Plant-Based Cosmetics The Apotheke Charcoal Soap and Lotion are Handcrafted By Michael Hemsworth | Published 2019-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apotheke-charcoal References: [uncrate](https://uncrate.com/apotheke-charcoal-soap-lotion/) & [apothekeco](https://apothekeco.com) The Apotheke Charcoal Soap and Lotion are two premium cosmetic products that aim to deliver exceptional support for the skin, while also providing a rich, seductive scent. The products are achieved with a [plant-based blend of ingredients](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire) like aloe vera, natural botanicals and essential oils that work to gently cleanse the skin and leave it feeling moisturized. The fragrance of the products is a handcrafted blend of [sandalwood and cedar wood](https://www.trendhunter.com/trends/limited-edition-cedarwood) with notes of amber and our in the mix. The Apotheke Charcoal Soap and Lotion both feature [minimalist packaging](https://www.trendhunter.com/trends/loopha) that has a monochromatic finish to make it a subtle option to keep visible in the bathroom. The dark, smoky scent profile of the products helps them stand apart from other more fruit-forward options on the market. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Plant-based Cosmetics:** The rise of plant-based cosmetics presents an opportunity for brands to create natural, sustainable alternatives to traditional beauty products. - **Handcrafted Fragrances:** Handcrafted fragrances allow brands to differentiate themselves in the market by offering unique and personalized scents. - **Minimalist Packaging:** The trend towards minimalist packaging opens up opportunities for brands to create simple, sleek designs that stand out on store shelves. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can capitalize on the demand for plant-based products by developing innovative formulas using natural ingredients. - **Fragrance:** The fragrance industry can explore handcrafted scents to attract consumers seeking unique and personalized fragrance experiences. - **Packaging:** The packaging industry can cater to the demand for minimalist designs by creating sleek, visually appealing packaging solutions that align with brand values. ## Related on Trend Hunter - [Elegant Personal Care Collections](https://www.trendhunter.com/trends/black-labels.md) - [Charcoal-Infused Soap Bars](https://www.trendhunter.com/trends/charcoalinfused-soap-bars.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Hotel-Branded Luxury Soaps](https://www.trendhunter.com/trends/soeder-and-htel-amour.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Winter-Inspired Skincare Scents](https://www.trendhunter.com/trends/limited-edition-cedarwood.md) - [Aromatic Treatment Lotions](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md)