# Pharmacy-Themed Pubs NYC Apotheke Bar Has a Concoction to Heal Every Ill By Armida Ascano | Published 2010-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apotheke-bar References: [luxirare](http://luxirare.com/apotheke-nyc/) & [apothekenyc](http://www.apothekenyc.com/) The [Apotheke Bar](https://www.trendhunter.com/trends/bar-collection), located in NYC's Chinatown, is the very first of its kind. The word "apotheke" means "drugstore" or "pharmacy," which is the theme of this [whimsical restobar](https://www.trendhunter.com/trends/funny-bar). Considered more of an experience than a simple trendy hangout, the Apotheke Bar takes customers on a journey. From their mysterious location to the decor to the menu, the Apotheke Bar is definitely something new. The drink menu reads more like a prescription, with cocktails separated into medical themed sections like "painkillers" or "house remedies," each made of [herb-brewed alcohols and exotic spices](https://www.trendhunter.com/trends/shiseido-investment). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Pharmacy-themed Pubs:** Opportunity to create unique and immersive bar experiences that cater to themed cocktails and creative menu offerings. - **Immersive Experiences:** Opportunity to design and create unique immersive spaces that transport customers to different worlds and themes. - **Mixology Trends:** Opportunity to experiment with new cocktail recipes and ingredients to create innovative drink menus. ### Where This Applies - **Hospitality:** Opportunity for hotels, restaurants, and bars to create themed experiences that attract customers seeking unique and memorable experiences. - **Food and Beverage:** Opportunity for food and beverage brands to collaborate with themed bars to develop signature cocktails and exclusive menu items. - **Event Planning:** Opportunity for event planners to design and execute immersive pop-up bars or experience-driven events. ## Related on Trend Hunter - [Cocktail Scented Candles](https://www.trendhunter.com/trends/bar-collection.md) - [Island Concept Pop-Ups](https://www.trendhunter.com/trends/10am-apotheke.md) - [Poison-Inspired Cocktails](https://www.trendhunter.com/trends/the-alchemist.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Hospitality-Inspired Wellness Centers](https://www.trendhunter.com/trends/remedy-place1.md) - [Guided Hemp Discovery Bars](https://www.trendhunter.com/trends/the-remedy-bar.md) - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Cozy Neighborhood Warm Bars](https://www.trendhunter.com/trends/gachot.md)