# Apothecary Care Collections Unileverls' ApotheCARE Essentials Offers Affordable Personal Care By Laura McQuarrie | Published 2017-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apothecare-essentials References: [popsugar](https://www.popsugar.com/beauty/ApotheCARE-Essentials-Skincare-Haircare-44211402?stream_view=1#photo-44211596) & [cnbc](https://www.cnbc.com/2017/11/01/unilever-uses-startup-mindset-to-create-new-brand-targeting-natural-consumers.html) [Unilever](https://www.trendhunter.com/trends/active-skin-barrier-care-range) recently launched a [natural, premium haircare and skincare line](https://www.trendhunter.com/trends/real-root-by-sprouts) called ApotheCARE Essentials that emphasizes affordability and the use of age-old ingredients to tackle a variety of issues. Some of the items in the new line include The Mender Shampoo and Conditioner, powered by coconut milk, white jasmine and Vitamin E, as well as a vanilla, argan oil and sweet almond body wash called The Nourisher. The apothecary-inspired packaging for ApotheCARE Essentials reminds of products from [Aesop](https://www.trendhunter.com/trends/eleos) that are beloved for their aesthetic, along with labels that feature the base and fragrance ingredients used in the formulas inside a test tube filled with water—to emphasize the fusion of nature and technology that the products provide. The target consumer of ApotheCARE Essentials is described as a woman who "has a reverence for technology and understands it has a role to play along with nature." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Skincare and Haircare:** Opportunity for creating affordable personal care products using age-old ingredients and natural formulations. - **Apothecary-inspired Packaging:** Innovation in packaging design that combines aesthetics with a focus on base and fragrance ingredients, appealing to consumers who value authenticity. - **Fusion of Nature and Technology:** Opportunity to develop products that blend the power of natural ingredients with technological advancements for enhanced efficacy. ### Industries Being Reshaped - **Personal Care:** Disruptive innovation opportunity in the personal care industry by offering affordable, natural products that cater to consumer demand for holistic skincare and haircare solutions. - **Packaging Design:** Opportunity for disruption in the packaging industry by creating visually appealing, apothecary-inspired designs that communicate product authenticity and ingredient transparency. - **Beauty and Wellness:** Opportunity to revolutionize the beauty and wellness industry by combining the benefits of nature and technology to create effective, affordable personal care solutions. ## Related on Trend Hunter - [Bitter Orange Skincare](https://www.trendhunter.com/trends/self-care.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Premium Haircare Lines](https://www.trendhunter.com/trends/premium-haircare-line.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Comprehensive Personal Care Lines](https://www.trendhunter.com/trends/suave.md) - [Exfoliating Scalp Care Lines](https://www.trendhunter.com/trends/loreal-paris.md) - [Expansive Personal Care Lines](https://www.trendhunter.com/trends/personal-care.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md)