# Effervescent Sunblock Branding Apotek Hjartat Sunscreen Packaging Makes Nature Smile By Amelia Roblin | Published 2011-07-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/apotek-hjartat-sunscreen-packaging References: [thedieline](http://www.thedieline.com/blog/2011/7/12/glad-sommar-for-apotek-hjartat.html) & [bvd.se](http://www.bvd.se/en/news-40-Skandia-01.htm) Despite what some skincare advocates suggest, the sun is not the enemy, and if it were, Apotek Hjartat Sunscreen packaging and its contents would be utterly and completely different. This line of skin protection products has been launched by a pharmacy in Sweden and boasts an impeccably ethical recipe for which your epidermis will thank you. The white inkless-based spray bottles and containers that hold the broad range of balms, lotions and gels come complete with information regarding the ingredients, waste management and eco-friendly goals of the brand maintains through the concoction of its goods. Adding a playful and happy appearance to Apotek Hjartat Sunscreen packaging, the BVD studio accented with bright colors and adorable grinning characters that render this merchandise totally charming in every respect. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Packaging:** Apotek Hjartat's eco-friendly packaging offers an opportunity for disruptive innovation in the sustainable packaging industry. - **Transparent Ingredient Disclosure:** Apotek Hjartat's emphasis on ingredient information sets a trend for increased transparency in the skincare industry, creating opportunities for disruptive innovation in ingredient disclosure technologies. - **Playful Branding:** Apotek Hjartat's use of bright colors and adorable characters in their packaging sets a trend for playful branding in the skincare industry, providing opportunities for disruptive innovation in product design and branding strategies. ### Who This Affects Most - **Skincare:** Apotek Hjartat's sunblock packaging trends offer disruptive innovation opportunities in sustainable packaging, ingredient disclosure, and playful branding within the skincare industry. - **Pharmaceuticals:** Apotek Hjartat's approach to sustainable packaging and ingredient transparency presents disruptive innovation opportunities for pharmaceutical companies to enhance sustainability and transparency in their product offerings. - **Consumer Goods:** Apotek Hjartat's playful packaging and eco-friendly goals set trends that inspire disruptive innovation opportunities in sustainable packaging and branding strategies within the consumer goods industry. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Plant-Based Sun Protectors](https://www.trendhunter.com/trends/plantbased-sun-protectors.md) - [Heroic Sunscreens](https://www.trendhunter.com/trends/evil-ray.md) - [Milky Mineral Sunscreens](https://www.trendhunter.com/trends/shake-shake-spf-50.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md)