# High-End Canine Wines Apollo Peak Recently Debuted a Line of Dog-Friendly Wines By Katherine Pendrill | Published 2016-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apollo-peak References: [eater](http://www.eater.com/2016/8/5/12390758/dog-wine-apollo-peak) & [apollopeak](http://www.apollopeak.com/) Although [Apollo Peak](https://www.trendhunter.com/trends/vibration-setting) already made headlines earlier this summer for its feline-friendly wines, now the company is catering to the needs of another beloved family pet. In response to overwhelming demand, the company is releasing a line of canine-friendly wines for the classiest of pooches. The new dog-specific wine collection from Apollo Peak is a range of [non-alcoholic wines](https://www.trendhunter.com/trends/whirlwined) that will specifically appeal to canines. The collection consists of two different varieties respectively dubbed 'ZinfanTail' and 'CharDOGnay.' Designed to offer a similar effect to that of catnip, the wine helps to put dogs in a relaxed state and keep them calm. As Apollo Peak founder Brandon Zavala explains, "They'll get more of that mellow mood." Currently available for pre-order, the new canine-friendly wines speak to the growing demand for [premium pet products](https://www.trendhunter.com/trends/drinks-for-dog-health). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Pet Products:** Responding to growing demand, more companies are developing high-quality products specifically designed for pets, opening up opportunities for premium pet products in the market. - **Non-alcoholic Pet Beverages:** The introduction of dog-friendly wines by Apollo Peak demonstrates the potential for non-alcoholic beverages tailored towards pets, presenting an opportunity for innovation in this emerging market. - **Pet Relaxation and Comfort:** Creating products that help pets relax and stay calm, such as the dog-specific wines offered by Apollo Peak, indicates a trend towards prioritizing pet well-being and providing relaxation solutions for furry companions. ### Who This Affects Most - **Pet Food and Beverage:** The growing market for pet food and beverage presents an opportunity for companies to develop new and innovative products catering to the unique dietary needs and preferences of pets. - **Pet Accessories and Lifestyle:** As pet owners seek to enhance their pets' lifestyles, there is a rising demand for luxurious and premium pet accessories, indicating potential for disruption and innovation in this industry. - **Pet Health and Wellness:** With a focus on pet well-being and relaxation, the pet health and wellness industry presents opportunities for the development of products and services that promote stress relief and overall pet wellness. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Wine-Themed Pet Costumes](https://www.trendhunter.com/trends/franzia-wines-x-bark.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [De-Alcoholized CBD-Infused Wines](https://www.trendhunter.com/trends/cbdinfused-wines.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md)