# Avant-Garde Libation Rooftop Lounges Apogee Challenges New Approaches of Crafting Cocktails By Amy Duong | Published 2019-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/apogee References: [apogeechicago](https://www.apogeechicago.com/) Chicago's [Apogee](https://www.trendhunter.com/trends/seniorsupporting-robotic-exoskeletons) is rooted in creating cocktails that are 'out of this world' and is located at a rooftop lounge. The avant-garde approach to creating these libations push for progression in the industry and each drink is given just as much attention as any [Michelin](https://www.trendhunter.com/trends/gravity-theory-ciders) star restaurant. The mixologists ensure that every cocktail served is of its highest quality, and rest in [unique hand-blown glassware and vessels](https://www.trendhunter.com/trends/bargiani). Apogee also produces its own herbs and flowers, caring for the product on a daily basis. It drew in the assistance of local design studio blocHaus to create the overall design concept by capturing a strong inspiration of the Chicago evening cityscape. The lounge is decorated with plush textiles, brass inlay, marble-clad walls, and more. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Cocktails:** Opportunity for bars and lounges to experiment with new and innovative cocktail recipes and presentations to attract cocktail enthusiasts. - **Mixology Expertise:** An opportunity for mixologists to showcase their creativity and expertise in crafting unique cocktails with meticulous attention to detail. - **Rooftop Lounges:** The trend towards rooftop lounges as a desirable location for high-end bars and restaurants looking to offer a unique and picturesque atmosphere for guests. ### Where This Applies - **Hospitality:** Hospitality industry players can capitalize on offering unique and high-quality cocktail experiences to attract cocktail connoisseurs. - **Design:** Design firms specializing in creating high-end, unique, and creative lounge spaces can create an avant-garde atmosphere for businesses looking to stand out in the industry. - **Agriculture and Sustainability:** The opportunity for agriculture companies to provide locally sourced ingredients for cocktail lounges and restaurants looking to prioritize sustainability and high-quality ingredients. ## Related on Trend Hunter - [Transportive Cocktail Bars](https://www.trendhunter.com/trends/prequel-co-apothecary.md) - [Nostalgic Sleek Sky Bars](https://www.trendhunter.com/trends/peridot-bar.md) - [Mixologist-Envisioned Luxury Bars](https://www.trendhunter.com/trends/wing-lei-bar.md) - [Dual-Floor Cocktail Bars](https://www.trendhunter.com/trends/sip-guzzle.md) - [Luxurious Japanese-Inspired Lounges](https://www.trendhunter.com/trends/the-aladdin-sane.md) - [Moody Cocktail Bar Interiors](https://www.trendhunter.com/trends/atelier-sun.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Late-Night Manhattan Lounges](https://www.trendhunter.com/trends/starchild-rooftop.md) - [Earthy Tonal Rooftop Lounges](https://www.trendhunter.com/trends/evangeline.md)