# Apocalyptic Apparel Collections 'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion By Laura McQuarrie | Published 2019-02-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/apocalyptic-apparel References: [fastcompany](https://www.fastcompany.com/90303543/this-new-clothing-line-is-designed-for-life-after-apocalyptic-climate-change?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02082019) & [unfortunatelyreadytowear.org](http://unfortunatelyreadytowear.org/) Plenty of designers have put together apocalyptic apparel based on far-off dystopian futures but 'Unfortunately, Ready to Wear' is a concept collection by Luka Sabbat, Milk Studios and the Natural Resources Defense Council that helps to paint a very practical vision based on what we know about climate change. The collection includes utilitarian styles like fireproof jackets with mesh face masks, solar-powered headphones that share storm warnings and bandanas that may be used with filters for safe breathing. Each of the garments and accessories in the range was created in response to an extreme environmental condition, illustrating that there is still time to adapt before people are forced to adopt real apocalyptic apparel designs out of necessity rather than style. To assist with this, the Unfortunately, Ready to Wear microsite directs visitors to resources for supporting climate action. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 24% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Apocalyptic Apparel:** Disruptive innovation opportunity: Designing functional and stylish clothing that addresses extreme environmental conditions caused by climate change. - **Utilitarian Styles:** Disruptive innovation opportunity: Creating practical and sustainable fashion items like fireproof jackets, mesh face masks, solar-powered headphones, and bandanas with filters for safe breathing. - **Climate Action Support:** Disruptive innovation opportunity: Developing online platforms or microsites that provide resources and support for promoting climate action through fashion and other means. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Augmenting conventional fashion design approaches to incorporate functionality, sustainability, and climate-consciousness. - **Outdoor Gear:** Disruptive innovation opportunity: Rethinking and redesigning outdoor gear to adapt to extreme environmental conditions caused by climate change. - **Technology Accessories:** Disruptive innovation opportunity: Developing wearable technology accessories that integrate sustainability features like solar power and environmental data sharing. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md)