# World-End Surfing Clips The 'Apocalypse Later, Surf Now' Short Shows Severe Sport Dedication By Regan Canie | Published 2012-01-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/apocalypse-later-surf-now References: [buzzfeed](http://www.buzzfeed.com/burnred/surfing-during-the-apocalypse-281t) & [youtube](http://www.youtube.com/user/keef70?feature=watch) Everyone has their own opinions as to what the latter half of 2012 will bring, but why not put that Armageddon adrenaline to good use like the extreme-sport enthusiasts captured in the 'Apocalypse Later, Surf Now' video do? [YouTube](https://www.trendhunter.com/trends/the-underdogs) user Keef70 created an insane short that depicted a group of fearless surfers taking advantage of some sweet whitecaps while the world comes to an apocalyptic end. Capturing real footage of brave board-riders with a [GoPro](https://www.trendhunter.com/trends/beyond-the-fantasy) surf camera and then adding in fiery destruction effects makes for a scary yet captivating clip. Watch it with the audio cranked up and let the haunting track it's set to make you feel like you're a part of the apocalyptic action. The 'Apocalypse Later, Surf Now' video has got to be the coolest fabrication of the highly-propagated, potentially disastrous future. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 20% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Extreme Sports Innovation:** Opportunities to develop new equipment and technologies that enhance extreme sports experiences. - **Immersive Film-making:** The use of visual effects and immersive soundtracks to create captivating and realistic videos. - **Thrill-seeking Tourism:** The rise of adventure tourism, offering adrenaline junkies unique experiences in breathtaking locations. ### Where This Applies - **Sports Equipment Manufacturing:** Development of specialized gear and equipment for extreme sports athletes. - **Film Production:** Opportunities for visual effects studios and filmmakers to explore new techniques in immersive storytelling. - **Travel and Tourism:** Growth in adventure tourism industry, providing thrilling experiences for travelers seeking an adrenaline rush. ## Related on Trend Hunter - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Ruggedized Electric Surfboards](https://www.trendhunter.com/trends/ruggedized-electric-surfboard.md) - [Adventurous Retro Tequilas](https://www.trendhunter.com/trends/tequila-eterno-verano.md) - [Indoor Surfing Bars](https://www.trendhunter.com/trends/surf-bar.md) - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Two-Wheeled Surfing-Inspired Skateboards](https://www.trendhunter.com/trends/surf-skateboard.md) - [Biotech-Informed Surfboard Designs](https://www.trendhunter.com/trends/battboard-electric-surfboard.md)