# APO The World's Most Expensive Brand of Jeans By Cowbag | Published 2007-03-31 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/apo-the-worlds-most-expensive-jeans References: [seattletimes.nwsource](http://seattletimes.nwsource.com/html/living/2002132299_priceyjeans28.html) New York-based APO sell the world's [most expensive jeans](https://www.trendhunter.com/trends/refund-jeans). The design featuring a [diamond button and rivets](https://www.trendhunter.com/trends/loewe-and-jacob-co), starts at $4,000. Whilst the economy version are $1,000 a pair. An upgrade to 14k white or yellow gold for costs $1,500, whilst a platinum upgrade will set you back $3,250. All jeans will come with an authenticity number as well as an appraisal sheet for the quality of the diamonds. For that money I should coco! APO says it makes personalized designer jeans that are exclusively made for their clients' individual fit, and that their jeans are made with some of the most [expensive denim](https://www.trendhunter.com/trends/colombian-denim) in the world. Also unlike other brands APO's zippers are specially polished and plated. Furthermore the pockets are made with silk satin and not the standard cotton material. Each pair of jeans is considered a work of art and each label personalized with the owners name and ID number. I think I will just stick to Cheap Monday's (which rule) if its much the same to you. For £40 a pair you can't go wrong - they rock! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Denim:** Disruptive innovation opportunity: Develop sustainable luxury denim alternatives to cater to environmentally conscious luxury consumers. - **Personalized Designer Clothing:** Disruptive innovation opportunity: Create an AI-powered platform that offers personalized and tailor-made designer clothing for individual customers. - **Premium Material Upgrades:** Disruptive innovation opportunity: Introduce high-quality material upgrades for fashion items like zippers and pocket linings to enhance overall product value and appeal. ### Sectors Adopting This - **Luxury Fashion:** Disruptive innovation opportunity: Combine traditional craftsmanship with innovative technologies to create unique luxury fashion pieces with high-end materials and finishes. - **Personalized Fashion:** Disruptive innovation opportunity: Develop AI-driven platforms and manufacturing processes to produce personalized fashion items that cater to individual customer preferences and sizes. - **Sustainable Fashion:** Disruptive innovation opportunity: Implement sustainable practices and materials in high-end fashion production to meet the growing demand for eco-conscious luxury fashion. ## Related on Trend Hunter - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Purposefully Distressed Luxe Tights](https://www.trendhunter.com/trends/destroyed-tights.md) - [Handpicked Vintage Sporty Denim](https://www.trendhunter.com/trends/repossessed-climb-jeans.md) - [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md) - [Miner-Inspired Denim Jeans](https://www.trendhunter.com/trends/1917-homer-campbell-501.md) - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Denim-Upholstered Sofas](https://www.trendhunter.com/trends/denimupholstered-sofas.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md)