# Expressive Social Skincare Ads Clean & Clear Turns to Social Media to Launch the Apna Swag Ad By Amy Duong | Published 2019-11-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apna-swag References: [exchange4media](https://www.exchange4media.com/advertising-news/clean-clear-launches-new-unbottle-apna-swag-campaign-94990.html) Skincare brand Clean & Clear launches its 'Unbottle Apna Swag' campaign in an interactive manner, promoting limited edition bottles in a fun way. The marketing approach launches in India and appeals to a younger audience, encouraging users to capture their personalities. The engagement factor exists through social platforms, communicating with teenage girls as they unbottle their Clean & Clear Apna Swag on [TikTok](https://www.trendhunter.com/trends/pure-daily-care). The challenge is to produce their own personality rap to proudly share their stories and join the content. The foaming face ash features different personalities on the bottles -- this includes fun, Bindaas, Bakbak, Foodie, and Padhaku. Each personality has its own video to drive relatability amongst the young audience. Image Credit: Clean & Clear ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Interactive Skincare Campaigns:** Opportunity for skincare brands to engage with younger audiences through interactive and personalized campaigns - **Social Media Marketing:** Utilizing social media platforms for marketing campaigns can increase engagement and reach among targeted audiences - **Personality-driven Branding:** Incorporating different personalities and relatable content can make brands more appealing and memorable to consumers ### Where This Applies - **Skincare:** Skincare brands could benefit from incorporating more personalized and interactive marketing campaigns to better engage with younger generations - **Social Media:** Social media companies could enhance their advertising capabilities and analytics to cater to brands that utilize their platforms for interactive campaigns - **Marketing and Advertising:** Marketing agencies could offer more innovative and creative ways for brands to promote their products and engage with their target audiences ## Related on Trend Hunter - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Remixed Skincare Commercials](https://www.trendhunter.com/trends/ceraves-hey-its-me.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Satirical Skincare Campaigns](https://www.trendhunter.com/trends/skin-obsessed.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)