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# Personalized Eco Fashion
Apliiq Clothing Lets You Customize Each Piece With Patches

By Vittoria Natarelli | Published 2010-07-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/apliiq-clothing
References: [nylonmag](http://www.nylonmag.com/?section=article&parid=4815) & [apliiq](http://www.apliiq.com/site/c.twLZKdN1LvH/b.5610425/k.EFDF/apliiq__experience_fabric_expression__textile_and_pattern_based_custom_and_exclusive_clothing.htm)

Apliiq clothing makes creating clothes fun for all the non-designers of the world. They create [customizable basic t-shirts, dresses, hoodies](https://www.trendhunter.com/trends/iclothing), and more that can be personalized right down to the color, fabric and pattern.

The clothing, which includes t-shirts, hoodies and other basics, comes from American Apparel; however, the colorful little fabric swatches are from all over the world. Apliiq Clothing wants to add value to old fabrics by using them for new products. With an ever-changing collection of fabrics, Apliiq gives you plenty of options to [define your style](https://www.trendhunter.com/trends/clothly-ai).

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 55% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Customizable Fashion:** Apliiq Clothing allows customers to personalize their clothing right down to the color, fabric, and pattern, tapping into the growing demand for personalized fashion.
- **Sustainable Fashion:** Apliiq Clothing's use of old fabrics adds value to discarded materials, reflecting the rising trend of sustainability in the fashion industry.
- **Global Fabric Sourcing:** Apliiq Clothing's collection of colorful fabric swatches from all over the world offers a unique and diverse selection, catering to the increasing consumer demand for global fashion influences.

### Where This Applies

- **Fashion Retail:** Apliiq Clothing's customizable approach to fashion presents opportunities for retailers to offer personalized clothing options and enhance customer engagement.
- **Sustainable Textiles:** Apliiq Clothing's use of upcycled fabrics highlights the potential for sustainable textile companies to repurpose discarded materials and create eco-friendly products.
- **Fabric Sourcing and Design:** Apliiq Clothing's unique fabric sourcing strategy showcases the potential for fabric sourcing and design companies to provide diverse and globally-inspired fabric options to fashion brands and designers.

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