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# Lonesome Cowgirl Editorials
The Aplace Magazine 'The Giving Tree' Photoshoot is Solitary

By Jordy E | Published 2012-05-18 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/aplace-magazine-the-giving-tree
References: [mode.newslicious.net](http://mode.newslicious.net/2012/04/giving-tree-rebecca-hiller-by-emma.html) & [aplace](http://www.aplace.com/en/)

The Aplace Magazine 'The Giving Tree' photoshoot is now available for viewing within the Swedish publications Spring 2012 edition. Model Rebecca Hiller is showcased here in [practical cowgirl apparel](https://www.trendhunter.com/trends/wild-west-chrome-collection) with wide-brimmed hats and durable boots. The monochromatic set gives off a solitary, vibe which fits well with the production's sole focus upon Hiller.

The Giving Tree editorial was styled by chic expert Emma Thorstrand. Thornstrand put together [authentic Western outfits](https://www.trendhunter.com/trends/melissa-x-maldito), mixing in long animal print jackets, [ankle-length footwear](https://www.trendhunter.com/trends/naked-wolfes-stark-boot) and leather belts with bold buckles. Hillers expression resonates with her ensembles as she brooded all throughout, appearing tough and ready for a lifestyle rife with ranch activity. Photographer Emma Jonsson Dysell exaggerated the black and white imagery, playing up on the natural seaside tones.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 40% | Activity: 24% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Monochromatic Fashion:** Disruptive innovation opportunity: Creating sustainable and eco-friendly monochromatic clothing lines.
- **Authentic Western Style:** Disruptive innovation opportunity: Incorporating modern technology in the production of authentic Western-style clothing and accessories.
- **Seaside-inspired Photography:** Disruptive innovation opportunity: Developing AI-powered photo editing tools that enhance and transform images with natural seaside tones.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Using AR and VR technologies to create immersive shopping experiences and virtual fashion shows.
- **Photography:** Disruptive innovation opportunity: Utilizing drone photography and AI-powered editing tools to capture and enhance unique perspectives in fashion photography.
- **Publishing:** Disruptive innovation opportunity: Embracing digital platforms and interactive content to redefine the magazine reading experience.

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