# Cocktail-Themed Holiday Campaigns Aperol is Initiating 'Aperolidays' in 2025 By Kalin Ned | Published 2025-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aperolidays References: [prnewswire](https://www.prnewswire.com/news-releases/aperol-declares-the-first-ever-aperolidays-spritzing-the-season-with-togetherness-style-and-italian-joy-302616451.html)  [Aperol](https://www.trendhunter.com/trends/apertivo-campaign) is initiating a new seasonal marketing campaign — termed 'Aperolidays' — to position its signature Aperol [Spritz](https://www.trendhunter.com/trends/apres-ski-collection) cocktail as a suitable beverage for winter holiday gatherings. In doing so, the brand strives to shed the summer ties that its creation is usually associated with. Aperolidays is designed to integrate the Italian cultural tradition of the aperitivo into year-end festivities, while emphasizing themes of social connection and communal enjoyment. The campaign will be supported by a range of activations, including a collaboration with actress Nina Dobrev, who will feature the product in her social media content. Aperol is also offering a limited-availability [holiday cocktail kit for home delivery](https://www.trendhunter.com/trends/cocktail-infusion-kits), which includes the necessary beverage components and supplementary branded items like earmuffs and an ornament. Additionally, a new line of themed apparel and accessories will be made available for purchase. Image Credit: Aperol ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 98% | Activity: 94% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Beverage Reinvention:** Brands are reimagining traditionally seasonal products to appeal during unexpected times of the year, creating opportunities for expanded market reach. - **Cultural Tradition Fusion:** Integrating cultural rituals into modern holiday marketing encapsulates heritage while attracting diverse consumer bases. - **Celebrity-influenced Marketing:** Utilizing celebrity endorsements in marketing campaigns amplifies brand visibility across wide-reaching social media platforms. ### Where This Applies - **Alcoholic Beverages:** Companies are experimenting with novel seasonal marketing approaches to diversify product appeal beyond traditional consumption patterns. - **E-commerce and Delivery:** The growing trend of direct-to-consumer cocktail kits showcases a shift towards convenient at-home experiences for consumers. - **Fashion and Merchandise:** Creating themed apparel and accessories for promotional campaigns offers additional revenue streams and brand engagement opportunities. ## Related on Trend Hunter - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md) - [Summer-Ready Apertivo Campaigns](https://www.trendhunter.com/trends/apertivo-campaign.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md)