# Celebratory Aperitif Events The Springs is Hosting a 'Rally for Aperol' in Defense of the Drink By Laura McQuarrie | Published 2019-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aperol References: [foodandwine](https://www.foodandwine.com/news/aperol-spritz-rally-springs-brooklyn) & [thespringsbklyn](https://www.thespringsbklyn.com/menu) In response to [The New York Times](https://www.trendhunter.com/trends/the-bittman-project) that declares the [Aperol](https://www.trendhunter.com/trends/aperol-spritz-piazza) Spritz "not a good drink," Brooklyn's The Springs bar is hosting a 'Rally for Aperol.' At the Palm Springs-themed bar, those who are passionate about the Aperol Spritz will come together for an evening to enjoy Aperol Spritzes and Aperol Slushies for $10—and those who show up to the event sporting orange colors will be eligible for a discount. To delight fans of the aperitif even more, the first 50 people who order an Aperol drink at The Springs will also get a pair of Aperol-branded sunglasses. The upcoming spring event promises to unite a variety of Aperol fans, which is fitting due to the fact that 2019 marks Aperol’s 100th anniversary and celebrations are in order. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Defense of Aperitif Drinks:** Bars and restaurants are hosting events to defend and celebrate the Aperol Spritz drink, opening opportunities for marketing strategies to target passionate customers. - **Aperitif Themed Events:** Aperol-themed events are expected to become a trend, creating opportunities for event organizers and marketers to capitalize on unique experiences. - **Branded Merchandise for Drinks:** Giving away branded merchandise such as sunglasses along with drinks can increase brand awareness and stimulate demand for targeted products. ### Who This Affects Most - **Beverage Industry:** Beverage industry players can capitalize on the trend by releasing new products or creating events that promote aperitif drinks. - **Hospitality Industry:** Restaurants and bars can create experiences tailored to passionate customers to increase brand loyalty and attract new customers. - **Marketing Industry:** Marketers can identify passionate customers and target them with event promotion, branded merchandise, and targeted product releases. ## Related on Trend Hunter - [Italian-Style Festival Piazzas](https://www.trendhunter.com/trends/aperol-spritz-piazza.md) - [Summer-Ready Apertivo Campaigns](https://www.trendhunter.com/trends/apertivo-campaign.md) - [Immersive Aperitivo Partnerships](https://www.trendhunter.com/trends/official-spritz-partner.md) - [Large-Scale Apéritif Activations](https://www.trendhunter.com/trends/summer-of-spritz-campaign.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md) - [Branded Aperitif Cocktail Kits](https://www.trendhunter.com/trends/aperol-perfect-serve-kit.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Cocktail-Themed Holiday Campaigns](https://www.trendhunter.com/trends/aperolidays.md) - [Wintry Aperitivo Capsules](https://www.trendhunter.com/trends/apres-ski-collection.md)