# Premixed Aperitif Cocktails The Aperol Spritz Ready to Enjoy Pre-Mixed Cocktail is Refreshing By Michael Hemsworth | Published 2021-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aperol-spritz-ready-to-enjoy References: [bevnet](https://www.bevnet.com/news/2021/aperol-launches-rtd-aperol-spritz-cocktail-in-select-markets) & [aperol](https://www.aperol.com/) The Aperol Spritz Ready to Enjoy pre-mixed cocktail is arriving in the US market just in time for the summer season to provide consumers with an easy way to enjoy the [iconic aperitif-based cocktail](https://www.trendhunter.com/trends/italicus-and-savoia). The drink will be launching in select markets including Southern California, Florida and New York in packs of three 200ml glass bottles that are priced at $14.99. The cocktail maintains a 9% ABV and is focused on offering consumers an easier option to enjoy that doesn't require any mixing or ingredients to achieve. The Aperol Spritz Ready to Enjoy pre-mixed cocktail has a [light, sparkling profile](https://www.trendhunter.com/trends/funkin-spritz) that is best served over ice in a white wine glass with a fresh orange slice to garnish. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Pre-mixed Cocktail Trend:** There is a rising trend of pre-mixed cocktails, which can offer a more convenient and accessible drink experience for consumers. - **Summer Drink Trend:** With the arrival of the Aperol Spritz Ready to Enjoy pre-mixed cocktail, there is a growing trend of refreshing summer drinks that are easy to prepare and enjoy. - **Single-serve Packaging Trend:** The use of single-serve packaging, such as the 200ml glass bottles used for the Aperol Spritz Ready to Enjoy pre-mixed cocktail, is becoming popular for beverages as it offers a convenient and portable option for consumers. ### Who This Affects Most - **Alcohol Beverage Industry:** The pre-mixed cocktail trend presents an opportunity for manufacturers and distributors in the alcohol beverage industry to provide consumers with convenient and accessible drink options. - **Packaging Industry:** The rising trend of single-serve packaging presents an opportunity for the packaging industry to innovate and provide more sustainable and convenient options for consumers. - **Retail Industry:** The trend towards pre-mixed cocktails and portable, single-serve packaging offers an opportunity for retailers to tap into the growing demand for convenient and accessible drink options. ## Related on Trend Hunter - [Pre-Mixed Aperitifs](https://www.trendhunter.com/trends/ready-to-serve-aperol.md) - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Branded Aperitif Cocktail Kits](https://www.trendhunter.com/trends/aperol-perfect-serve-kit.md) - [Ready-to-Serve Spritz Cocktails](https://www.trendhunter.com/trends/black-lines-hugo-spritz.md) - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md) - [Premixed Spritz Cocktails](https://www.trendhunter.com/trends/saint-spritz.md) - [Ready-to-Pour Artisan Cocktails](https://www.trendhunter.com/trends/primo-aperitivo.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md)