# Aperitivo-Inspired Schmears PopUp Bagels and Spritz Society Created Aperitivo Orange Shmear By Laura McQuarrie | Published 2026-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aperitivo-orange-shmea References: [instagram](https://www.instagram.com/p/DaNsIIQhXHJ/?hl=en) & [instagram](https://www.instagram.com/reels/DaVucwEJFDF/)  Classics are classics for a reason, and PopUp Bagels keeps the excitement surrounding its fresh-baked bagels high with fun, limited-edition schmears, like the [Aperitivo](https://www.trendhunter.com/trends/official-spritz-partner) Orange Shmear it made with [Spritz Society](https://www.trendhunter.com/trends/pink-lemonade-spritz). This freshly dropped cream cheese spread flavor was introduced exclusively for the grand opening of [PopUp Bagels'](https://www.trendhunter.com/trends/special-edition-cream-cheese) Charleston location, and the PopUp Bagels x Spritz Society collab can only be picked up while supplies last. Aperitivo culture is sweeping North America, bringing with it a growing appetite for the unhurried, pre-dinner ritual of bittersweet drinks and elegant small bites, and food brands are taking note by crafting themed experiences and aperitif-inspired offerings that capture the convivial, slow-down spirit of the Italian tradition for a new audience eager to embrace it. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 79% | Activity: 77% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Aperitivo-flavored Spreads:** Bittersweet citrus and cocktail-inspired flavor profiles are expanding morning and snack foods into more sophisticated daypart experiences tied to social rituals. - **Limited-run Collabs:** Scarcity-driven partnerships between food and beverage brands are turning everyday menu items into collectible launches that boost foot traffic and social sharing. - **Ritual-based Snacking:** The rise of aperitivo culture reflects demand for slower, more intentional eating occasions that blend premium flavors, small bites, and lifestyle storytelling. ### Who This Affects Most - **Fast-casual Dining:** Menu innovation rooted in cultural rituals gives emerging restaurant chains differentiated openings, seasonal relevance, and locally anchored launch moments. - **Alcoholic Beverages:** Ready-to-drink and aperitif brands are extending their identities into food formats, creating new sensory touchpoints beyond the glass. - **Specialty Foods:** Premium spreads, dips, and condiments are becoming vehicles for cocktail-inspired flavor experimentation, gifting, and limited-edition retail demand. ## Related on Trend Hunter - [Mocktail-Style Cream Cheese Spreads](https://www.trendhunter.com/trends/shirley-schmear.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Premium Strawberry Bagel Spreads](https://www.trendhunter.com/trends/oishii-berry-schmear.md) - [Lemon-Pepper Cream Cheeses](https://www.trendhunter.com/trends/lemon-pepper-schmear.md) - [Hot Sauce Schmears](https://www.trendhunter.com/trends/hot-sauce-schmear.md) - [Co-Branded Umami Butters](https://www.trendhunter.com/trends/caramelized-scallion-butter.md) - [Decadent Stout Schmears](https://www.trendhunter.com/trends/chocolate-stout-cake-schmear.md) - [Festively Flavored Cream Cheeses](https://www.trendhunter.com/trends/gingerbread-cream-cheese.md) - [Series-Inspired Newspaper Pop-Ups](https://www.trendhunter.com/trends/the-paper.md)