# Saucy Schoolgirl Lookbooks The BAPE Ladies FW11 Campaign Sucks Up to Teacher By Amelia Roblin | Published 2011-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ape-ladies-fw11-campaign References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/a-bathing-ape-ladies-fall_winter-2011-collection-.aspx) & [bape](http://www.bape.com/2011aw_l/index.html) Even when uniforms are enforced at private school, there's one sure way for a girl to get noticed in the classroom. The [APE](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule) Ladies FW11 campaign reveals the most effective way to grab attention in detention, and that's to flaunt your femininity. Model Daisy Lowe seduces the viewer with her rich brown locks and her youthful coquettish charm. She has been styled by Silver Spoon Attire in the latest [Bathing Ape collection](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi), giving her the chimera countenance of sophisticated and sexy, playfully pretty and shyly enchanting in a range of ensembles that enhance very different personalities. Kate Moross was the talented photographer able to extract such engaging poses out of the blazer-wearing babe. The APE Ladies FW11 campaign makes graduates fall in love with [prep school style](https://www.trendhunter.com/trends/creative-class-uniform) like never before. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 64% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Schoolgirl Chic:** Opportunity for fashion brands to modernize and glamorize the traditional school uniform. - **Feminine Seduction:** Opportunity for beauty brands to promote makeup and hair styling products that enhance and celebrate natural beauty and feminine charm. - **Youthful Charm:** Opportunity for marketing agencies to create campaigns that celebrate the playful, youthful energy and creativity of the new generation. ### Where This Applies - **Fashion:** Innovative fashion brands can create clothing collections that revolutionize traditional school uniforms, blurring the line between classic and modern styles. - **Beauty:** Beauty industry can create makeup and hair styling products that celebrate natural beauty and enhance feminine charm, promoting individuality and self-expression. - **Marketing:** Marketing agencies can create innovative campaigns that celebrate the positive aspects of youth culture, promoting creativity, innovation and diversity. ## Related on Trend Hunter - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)