# Preppy Checkered Menswear The APC Madras Collection Follows a Specific Pattern By Alex Scott | Published 2010-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apc-madras-collection References: [hypebeast](http://hypebeast.com/2010/03/apc-madras-collection/) & [apc.fr](http://www.apc.fr/madras/index.php) It seems [patterned and plaid board shorts](https://www.trendhunter.com/trends/pendleton-swim-and-beach) have become a big thing in the last couple of summers and the APC Madras collection looks to reinforce that trend with a selection of summer wear that comes rich with detail and design. Often when one thinks of plaid or checkered clothing, one's mind immediately goes to thick, non-breathable clothing, but the garments in this line look [nice and breezy](https://www.trendhunter.com/trends/linen-tweed-apres-shorts). Though only containing a few select items right now, the APC Madras collection will offer more menswear items closer to summer. This kind of patterning always gets a big response from the hipster crowd so there's no doubt in my mind that the streets will be flooded with selections from this line once the warm weather hits. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 13% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Patterned Menswear:** A trend of patterned and plaid clothing for men in summer wear, creating opportunities for new designs and breathability innovations. - **Checkered Board Shorts:** A trend of checkered board shorts, creating opportunities for new designs with richer detail and texture. - **Hipster Fashion:** A trend of hipsters embracing checkered and plaid clothing, creating opportunities for new fashion designs and clothing lines. ### Who This Affects Most - **Fashion:** The fashion industry could benefit from creating new lines of patterned and breathable menswear and board shorts. - **Retail:** The retail industry could benefit from selling these patterned and breathable menswear and board shorts to meet high demand in the summer season. - **Textile:** The textile industry could benefit from producing new fabrics that are lightweight, breathable, and have vivid, rich patterns for menswear and board shorts. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Breathable Textured Tweed Shorts](https://www.trendhunter.com/trends/linen-tweed-apres-shorts.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md)