# User-Friendly Retinol Creams Drunk Elephant's A-Passioni Cream Is Its First-Ever Retinol Product By Laura McQuarrie | Published 2018-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apassioni References: [allure](https://www.allure.com/story/drunk-elephant-a-passioni-retinol-cream) & [drunkelephant](https://www.drunkelephant.com/pages/a-passioni-retinol-cream) Drunk Elephant is known as a brand that makes some of the world's most sought-after skincare products and the newest addition to its collection is the A-Passioni cream, its first-ever [retinol product](https://www.trendhunter.com/trends/retinoid-collection). While some beauty consumers swear by retinol, a Vitamin A derivative, for its [potent anti-aging benefits](https://www.trendhunter.com/trends/clinical-pro-retinaldehyde), others steer clear of it to avoid irritation and sensitivity. With is newest product, Drunk Elephant is introducing "retinol reimagined" and a system that gives consumers greater control. Since [retinol can be used sparingly](https://www.trendhunter.com/trends/ageless-retinol) and at one's own pace over time, the product is packaged in a tube, alongside nourishing superfood extracts like passionfruit, apricot, kale and winter cherry, plus peptides and fatty acids in a silicone-free formula that's beneficial for all ages. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 14% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **User-friendly Retinol Products:** Drunk Elephant's A-Passioni Cream exemplifies how retinol can be re-imagined using fewer harsh ingredients. - **Skincare for Sensitive Skin:** The A-Passioni Cream fills a market gap by targeting people who want to use retinol but can't due to skin irritation. - **Superfood-infused Skincare:** The A-Passioni Cream is part of a larger trend of using nourishing superfood extracts in beauty products. ### Where This Applies - **Skincare:** The skincare industry can look to create more user-friendly products that cater to sensitive skin types. - **Beauty Supplements:** The A-Passioni Cream's superfood infusion could inspire beauty supplement manufacturers to create similar products. - **Natural Cosmetics:** Drunk Elephant's silicone-free formulas are part of a larger movement towards natural cosmetics. ## Related on Trend Hunter - [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md) - [Anti-Irritation Retinol Skincare](https://www.trendhunter.com/trends/first-aid-beauty-1.md) - [Dermatologically Tested Skincare Creams](https://www.trendhunter.com/trends/refining-night-cream.md) - [Retinol-Like Moisturizer Products](https://www.trendhunter.com/trends/embryolisse.md) - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Fast-Acting Retinol Serums](https://www.trendhunter.com/trends/double-rewind-retinol-serum.md) - [Edible Retinol Supplements](https://www.trendhunter.com/trends/amorepacific1.md) - [Step-Up Skincare Systems](https://www.trendhunter.com/trends/ageless-retinol.md)