# Apartment Therapy By One Milllion Blog | Published 2006-08-14 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/apartmenttherapy References: [apartmenttherapy](http://www.apartmenttherapy.com) Apartment Therapy is a daily blog hosted by a main editor and supported by the contributions of [daily readers](https://www.trendhunter.com/trends/stofa) along with those of a small team of loyal “reporters,” some of whom are great photographers as well. A [calm, healthy, beautiful home](https://www.trendhunter.com/trends/marina-baisel) is a necessary foundation for happiness and success in the world. Creating this home doesn't require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it. The basic elements of [good home design](https://www.trendhunter.com/trends/affordable-housing-prototype) can be learned and achieved by all. Simplicity and luxury are not mutually exclusive. To connect people to the resources they need to redecorate their home, while reducing their reliance on stuff. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Top Sites](https://www.trendhunter.com/topsites) ## Key Themes ### What Makes This Trend Stand Out - **Home Design:** Opportunities for disruptive innovation in simplifying and democratizing home design. - **Sustainability:** Opportunities for disruptive innovation in promoting sustainable and eco-friendly home design. - **Community Engagement:** Opportunities for disruptive innovation in building a community around home design and redecoration. ### Sectors Adopting This - **Interior Design:** Interior design companies can seize the opportunity to simplify and democratize home design for a wider audience. - **Home Decor:** Home decor companies can promote sustainable and eco-friendly home design options to attract consumers who prioritize sustainability. - **Social Media:** Social media platforms can facilitate the building of communities around home design and redecoration, providing opportunities for new advertising and revenue streams. ## Related on Trend Hunter - [Tranquil Wabi-Sabi Apartments](https://www.trendhunter.com/trends/lagom.md) - [Playful Apartment Makeovers](https://www.trendhunter.com/trends/onda-apartment.md) - [Calming Third-Floor Italian Apartments](https://www.trendhunter.com/trends/milan-apartment.md) - [Nostalgic 70s-Inspired Apartments](https://www.trendhunter.com/trends/house-special-studio.md) - [Artful Updated 70s Apartment](https://www.trendhunter.com/trends/art-curators-apartment.md) - [Smartly Designed Compact Apartments](https://www.trendhunter.com/trends/compact-apartments2.md) - [Japanese Inn-Inspired Micro Apartments](https://www.trendhunter.com/trends/la-tarta-piccola.md) - [Eclectic Paris Apartments](https://www.trendhunter.com/trends/studio-asa.md) - [Warm-Tonal Urban City Apartments](https://www.trendhunter.com/trends/general-assembly.md)