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# Whimsical Industrial Residences
Apartment BP Boasts a Creative and Open Concept Interior

By Jana Pijak | Published 2016-09-05 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/apartment-bp
References: [archiscene.net](http://www.archiscene.net/apartments/apartment-bp-superlimao-studio/) & [superlimao.br](http://www.superlimao.com.br/)

Superlimão Studio's 'Apartment BP' project is an [industrial residence](https://www.trendhunter.com/trends/the-casa-mrgt) that is simultaneously creative and comfortable in its look and feel. While most industrial interiors can feature a cold and sterile design aesthetic, this apartment opposes this idea in exchange for oversized seating, a [communal dining area](https://www.trendhunter.com/trends/primrose-apartment) and partitions that are equal parts eye-catching and functional.

Located in the heart of [São Paulo, Brazil](https://www.trendhunter.com/trends/jf-residence), Apartment BP is a communal and welcoming residence that fuses industrial finishes with furniture that is comfortable and accessories that are multifunctional -- whether used for dining or entertaining or as the staples of an in-house creative studio.

This contemporary apartment fuses multiple design aesthetics to create a bold space that is practical and modular without losing its sense of whimsy.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 93% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Whimsical Industrial Design:** There is an opportunity for design firms to create playful and comfortable spaces within traditionally sterile industrial environments.
- **Multifunctional Accessories:** Designers can capitalize on the desire for furniture and accessories that serve multiple purposes in small living spaces.
- **Creative Communal Spaces:** There is a growing demand for apartment complexes and housing communities that offer areas for socialization and creative collaboration.

### Sectors Adopting This

- **Interior Design:** Interior design firms and furniture manufacturers can implement creative solutions and multifunctional designs that cater to smaller living spaces.
- **Real Estate Development:** Developers can incorporate whimsical and communal design concepts into new and existing apartment complexes, attracting prospective tenants with a unique living experience.
- **Co-working Spaces:** Co-working spaces can leverage the trend towards creative collaboration by offering unique communal areas and versatile furniture options.

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