# Cult Colombian Brand Apartment Launches New Line The Amazonic Betrayal By Andres Colmenares | Published 2007-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apartment-amazonic-betrayal References: [apartment.co](http://www.apartment.com.co) Do you want [hip unique clothing](https://www.trendhunter.com/trends/base-store)? The cult Colombian brand 'Apartment' has launched its latest collection, "Amazónico Traicionero / The Amazonic Betrayal." The line is inspired by the heart of [Amazon](https://www.trendhunter.com/trends/ibuju) Jungle and, "Reflects the inevitable betrayal that comes from romance and love in the Amazon." You can find Apartment clothing in a couple dozen stores around the world, maybe a store near your. Regardless, the brand is still low key enough that you're shirts will be pretty unique. Plus you can read the story before you buy, "Inspired by the rich art, romantic culture, passion and spirit of Colombia. Premium-branded clothing for modern urban consumers." Also, it's [sweatshop-free](https://www.trendhunter.com/trends/iclothing). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** There is an opportunity for sustainable fashion brands to take inspiration from Apartment's focus on environmental consciousness and awareness. - **Nature-inspired Designs:** Other fashion brands can take inspiration from Apartment's latest collection and create clothing lines that promote environmental consciousness and are inspired by nature. - **Storytelling Marketing:** Marketing teams can learn from Apartment's promotional tactics which focus on storytelling to connect with their audience in a meaningful way. ### Who This Affects Most - **Fashion Industry:** The fashion industry can incorporate more sustainable practices into their production and design process taking Apartment's values of being environmentally conscious as an inspiration. - **Retail Industry:** Retailers can expand their offerings by incorporating more unique and culturally-inspired brands such as Apartment to attract and retain a diverse customer base. - **Marketing Industry:** Marketing teams can adopt storytelling tactics used by Apartment to create emotional connections with their brand and products for their customers. ## Related on Trend Hunter - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Premium Colombian Denim Expansions](https://www.trendhunter.com/trends/colombian-denim.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Exclusive Streetwear Collaborations](https://www.trendhunter.com/trends/corteiz-and-supreme.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md)