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# Push-Button Watch Concepts
The AP1 Watch is Inspired by the Iconic Honda S2000

By Michael Hines | Published 2011-11-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/ap1-watch
References: [yankodesign](http://www.yankodesign.com/2011/11/14/automotive-inspired-timepiece/) & [aaronseltzerdesign](http://aaronseltzerdesign.com/)

Hardcore gearheads are going to love the AP1 watch. The AP1 watch was designed to pay tribute to the Honda S2000, an [iconic car](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-x-datsun-240z-collection) that was one of the first to offer a push-button starter. The S2000 owns the distinction of being the only convertible and the only roadster ever made by Honda.

The AP1 watch was designed by Aaron Seltzer and is a near-replica of the push-button starter found in the S2000. The AP1 watch has a simple design featuring all of the essentials you would expect in a wristwatch, such as a stop watch/lap timer and an alarm. While there may not have been a mass market for the Honda S2000, I'm willing to state that [nostalgic gearheads](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch) will flock to this watch.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 61% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Retro-inspired Accessories:** Creating accessories that pay tribute to iconic vehicles can tap into the nostalgia of consumers and attract a dedicated fanbase.
- **Functional Design Reminiscent of Automotive Features:** Designing products that incorporate practical elements from vehicles, like push-button starters, can offer unique and innovative solutions in various industries.
- **Niche Market Appeal:** Catering to specific enthusiast communities, such as gearheads, can create opportunities for targeted products with a built-in customer base.

### Industries Being Reshaped

- **Fashion Accessories:** Incorporating automotive-inspired elements into watches and other accessories can cater to consumers who appreciate both style and nostalgia.
- **Consumer Electronics:** Integrating automotive features, like push-buttons, into smartwatches or other wearable devices can offer convenient and unique functionalities for tech-savvy users.
- **Automotive Aftermarket:** Developing accessories or add-ons for car owners that mimic or enhance iconic features can cater to the preferences of automotive enthusiasts and collectors.

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