# Plastic-Negative Beauty Brands AORA MÉXICO Launched a Buy 1, Remove 9X the Plastic Initiative By Laura McQuarrie | Published 2025-01-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aora-mexico References: [prnewswire](https://www.prnewswire.com/news-releases/aora-mexico-goes-plastic-negative-redefining-the-beauty-industrys-relationship-with-plastic-waste-302362848.html) & [aoramakeup.mx](https://aoramakeup.com.mx/en-us)  Clean, plastic-free beauty brand AORA MÉXICO is officially certified Plastic Negative by [rePurpose Global](https://www.trendhunter.com/trends/repurpose-global), and it's amping up its mission to fight plastic pollution and fight overconsumption. Thanks to the use of durable, recyclable, and timeless materials like tin, [aluminum](https://www.trendhunter.com/trends/sunkiss), and wood, AORA's packaging is 100% plastic-free, recycle-ready, and made to be reused, repurposed and cherished in beauty routines. In partnership with rePurpose Global, AORA MÉXICO will fund the recovery of plastic pollution through its Buy 1, Remove 9X the [Plastic initiative](https://www.trendhunter.com/trends/recovered-coastal-plastic-packaging), which calls attention to the fact that for every plastic product recycled around the world, nine are not. To tackle this concern head-on, for every AORA product sold, nine times the plastic pollution will be removed. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 73% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Related on Trend Hunter - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Eco-Conscious Cleaning Product Packaging](https://www.trendhunter.com/trends/recovered-coastal-plastic-packaging.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Plastic-Free Mineral Sunscreens](https://www.trendhunter.com/trends/plastic-free-mineral-sunscreen.md)