# Mental Health Elixirs KAILO Nutrition & Ellie Gonsalves Crafted an Anxious Girl Elixir Recipe By Laura McQuarrie | Published 2024-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anxious-girl-elixir References: [morningstar](https://www.morningstar.com/news/pr-newswire/20240513cn12585/kailo-nutrition-and-supermodel-ellie-gonsalves-unveil-anxious-girl-elixir-in-new-mental-health-awareness-month-campaign) & [kailo.au](https://www.kailo.com.au/pages/anxious-girl-elixir-landing-page)  For Mental Health Awareness Month and in preparation for Mental Health Action Day, [KAILO Nutrition](https://www.trendhunter.com/trends/kailo-flex) teamed up with Ellie Gonsalves to share a recipe for [Anxious](https://www.trendhunter.com/trends/peaceful-pup) Girl Elixir. Prepared with a scoop KAILO Feel Well, cold alkaline water, mint leaf sprigs and ice, this recipe helps to support mental wellness and physical well-being from the inside out. KAILO Feel Well is the brand's peppermint-flavored [gut health collagen blend](https://www.trendhunter.com/trends/good-for-the-gut-recipes) made with ingredients that are mood-enhancing and gut-nourishing, including L-glutamine, magnesium glycinate, aloe vera, chamomile extract and natural sweeteners. Supermodel and wellness advocate Ellie Gonsalves is now a Global KAILO Ambassador, and with the brand, she's launching a campaign that focuses on sharing more about the mind-gut connection. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 82% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Mind-gut Connection:** Growing awareness of the mind-gut connection opens new avenues for products that emphasize holistic mental wellness. - **Mental Health Beverages:** Functional beverages like the Anxious Girl Elixir encourage the incorporation of daily wellness rituals into mental health routines. - **Collaborative Health Campaigns:** Partnerships between nutrition brands and wellness advocates can drive effective messages about mental health to a wider audience. ### Who This Affects Most - **Nutraceuticals:** The nutraceutical industry sees growth potential in products designed to support both mental acuity and gut health. - **Functional Foods and Beverages:** Functional foods and beverages industry is expanding with formulations aimed at addressing specific mental health concerns. - **Wellness Influencers:** Engaging wellness influencers provides an impactful method for brands to communicate complex health benefits to consumers. ## Related on Trend Hunter - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Mental Wellness Shots](https://www.trendhunter.com/trends/mind-boost-and-mood-boost.md) - [Organic Hormone-Balancing Supplements](https://www.trendhunter.com/trends/daily-harmony.md) - [Targeted Health Elixirs](https://www.trendhunter.com/trends/health-elixirs.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md) - [Mindful Fragrance Partnerships](https://www.trendhunter.com/trends/kayali-and-calm.md)