# Grocery Delivery Clothing Collections Instacart Taps Designer Anwar Carrot to Release New Apparel By Niko Pajkovic | Published 2022-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anwar-carrot References: [thedrum](https://www.thedrum.com/news/2022/07/28/instacart-celebrates-10-years-with-fashion-collection-anwar-carrots) & [instacart](http://instacart.com) To celebrate its 10-year anniversary, leading grocery delivery and pick-up service Instacart has partnered with streetwear designer Anwar Carrots to launch a four-piece carrot-themed apparel collection. The concise capsule includes a t-shirt, bucket hat, tote bag, and water bottle and leans heavily into summery colors and design elements. Though Instacart and Anwar Carrots may seem like an unlikely duo -- especially considering the designer was once described by Los Angeles Times as ushering in the "future of streetwear" -- both the brand and the designer had already had a mutual appreciation for one another. "As a father of three with one on the way, my life can get pretty busy, so we’ve been using Instacart for years when we’re in a pinch and need anything from tonight’s dinner to diapers for the kids... When Instacart came to me with this concept for a collaboration, I immediately lit up," said Anwar Carrot in a recent interview with The Drum. Image Credit: Instacart ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 85% | Activity: 92% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Branded Apparel Collaborations:** Instacart partners with designer Anwar Carrots to release a limited clothing collection celebrating their 10-year anniversary. - **Celebratory Themed Merchandise:** The carrot-themed apparel collection brings a fresh and summery vibe to grocery delivery. - **Cross-industry Collaborations:** Instacart's unexpected partnership with a streetwear designer opens up opportunities for collaborations across various industries. ### Who This Affects Most - **E-commerce/grocery Delivery Services:** Instacart's partnership with a streetwear designer to release limited apparel collections shows the potential for more limited-edition merchandise to promote brand awareness and loyalty. - **Streetwear Fashion:** Collaborations with non-fashion brands like Instacart offer unique opportunities for streetwear designers to branch out and create new merchandise lines. - **Home Goods:** Grocery delivery services like Instacart partnering with designers to create home accessories as part of limited-edition launches may be a new avenue for cross-industry collaborations. ## Related on Trend Hunter - [Farm-to-Table Lifestyle Apparel](https://www.trendhunter.com/trends/homegrown-collection.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [Omnichannel Grocery Technologies](https://www.trendhunter.com/trends/instacart-1.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/instacart-and-wegmans.md) - [Curated Grocery Delivery Lists](https://www.trendhunter.com/trends/instacart-carts.md) - [Unified Grocery Shopping Platforms](https://www.trendhunter.com/trends/connected-stores-1.md) - [Healthy Eating Grocery Initiatives](https://www.trendhunter.com/trends/instacart-health.md) - [Plant-Based Grocery Collections](https://www.trendhunter.com/trends/plantbased-grocery-collection.md)