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# Location-Based Microlistings
Anttenna is Striving to Reinvent Traditional Classifieds

By Tiana Reid | Published 2010-07-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/anttenna
References: [springwise](http://www.springwise.com/life_hacks/anttenna/) & [anttenna](http://www.anttenna.com)

Anttenna is a free [iPhone](https://www.trendhunter.com/trends/antstream-arcade) app that is on its way to reinventing traditional classifieds. With “microlistings” (a [Twitter](https://www.trendhunter.com/trends/amp)-like post of 140 characters or less), users are able to [find and sell whatever they want](https://www.trendhunter.com/trends/shapp) on Anttenna in accordance to their location. The people behind Anttenna have also enabled instantaneous user-to-user communication, again modeled after Twitter.

As a way to match supply and demand, Anttenna’s listings can be sorted by keywords, categories, location and/or proximity.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Location-based Microlistings:** Anttenna is creating a new way for users to find and sell items based on location with short microlistings.
- **Instantaneous User-to-user Communication:** Anttenna enables direct communication between users, similar to Twitter.
- **Matching Supply and Demand:** Anttenna offers sorting options to match supply and demand based on keywords, categories, location, and proximity.

### Where This Applies

- **Online Classifieds:** Anttenna is disrupting the traditional classifieds industry by reinventing the way users find and sell items.
- **Location-based Services:** Anttenna is an example of how location-based services are evolving to provide more targeted and localized solutions.
- **Mobile Applications:** Anttenna's iPhone app demonstrates the growing trend of mobile applications that enable users to connect and transact in real-time.

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