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# Serious Celeb Portraits
Antony Crook Captures Quiet and Calm Imagery

By Meghan Young | Published 2011-08-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/antony-crook
References: [whitezine](http://www.whitezine.com/en/photography/antony-crook.html) & [antonycrook](http://www.antonycrook.com)

Although Antony Crook photographs quite a lot of different subjects from landscapes to fashion, it is his [portrait series](https://www.trendhunter.com/trends/bosses-campaign) that has caught my attention. Forgoing the typical candid and humorous angles that many photographers have decided to take, Antony Crook captures [serious shots](https://www.trendhunter.com/trends/glass-portraits) of both celebrities and models. In fact, I don't think there is one smile present in any of these images.

Born in Bolton, Colorado, Antony Crook moved to London, England, permanently after studying photography in Edinburgh. While shining in [menswear photography](https://www.trendhunter.com/trends/studio-nicholson-fw25), his style traverses many different industries and subject matter. Quiet and calm, there is something almost magical about each of Antony Crook's captures.

Antony Crook counts GQ, i-D and Vogue as his clients.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 76% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Serious-portraits-trend:** Photographers are capturing increasingly serious and contemplative portraits rather than the traditional candid and humorous angles.
- **Menswear-photography-trend:** Photographers are moving towards menswear photography as a desirable niche.
- **Landscape-photography-trend:** Photographers are focusing on capturing the beauty of landscapes and releasing photo books and other products.

### Industries Being Reshaped

- **Photography-industry:** There is now a growing demand for serious and contemplative portrait shots, with more people willing to pay for high-quality snaps.
- **Fashion-industry:** As fashion houses continue to experiment with menswear, photographers specializing in menswear photography have increasing opportunities for collaborating with luxury brands.
- **Publishing-industry:** The trend towards capturing landscapes has inspired a new generation of photographers to release photo books and other printed products, which has led to the creation of a new revenue stream within the publishing industry.

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