# D2C Gluten-Free Baked Goods Antonina’s Gluten-Free Bakery is Expanding Access to its Products By Michael Hemsworth | Published 2024-11-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/antoninas-glutenfree References: [refrigeratedfrozenfood](https://www.refrigeratedfrozenfood.com/articles/103071-antoninas-gluten-free-bakery-debuts-dtc-program) & [antoninasglutenfreebakery](https://antoninasglutenfreebakery.com)  Antonina’s Gluten-Free Bakery has announced a new direct-to-consumer (D2C) online store that will help the brand to expand its availability and make it easier for consumers to access its products. The online shop launch comes as part of the brand's larger effort towards expanding access, which also includes availability through [Walmart](https://www.trendhunter.com/trends/dr-schr-seasonal-products), [Amazon](https://www.trendhunter.com/trends/readytoeat-vegan-cookies) and [Kroger](https://www.trendhunter.com/trends/partake-foods-1). Shoppers can peruse the brand's brownies, muffins, cupcakes and more through the online shop where they can be purchased in cases and half cases to maximize access. Vice President of Sales and Marketing Robert Kidd commented on the Antonina’s Gluten-Free Bakery expansion saying, "We are focused on growing a retail brand that consumers want to engage with and that stores value having on their shelves. When consumers already know the value Antonina’s Gluten-Free products bring to their lives, they are more likely to seek them out and put them in their carts at the grocery store.” Image Credit: Antonina’s Gluten-Free Bakery ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 28% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **D2C Expansion:** Brands launching D2C online stores are meeting consumer demand for convenient and direct access to their products, bypassing traditional retail hurdles. - **Health-conscious Baking:** The rise of gluten-free baking alternatives shows a growing market for health-conscious and dietary-specific food innovations. - **E-commerce Growth:** The surge in e-commerce platforms for specialized food products highlights a trend toward niche market accessibility and consumer-directed purchasing. ### Where This Applies - **Food Manufacturing:** Food manufacturers are seeing an opportunity to innovate with gluten-free products that cater to specific dietary needs and health trends. - **Online Retail:** The online retail industry is expanding with more brands offering direct purchasing options to consumers via e-commerce platforms. - **Health Foods:** The health foods industry is growing as gluten-free options become more desirable to a health-conscious consumer base. ## Related on Trend Hunter - [Free-From Prepackaged Baked Goods](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery-range.md) - [Gluten-Free Brownie Products](https://www.trendhunter.com/trends/antoninas-glutenfree-bakery.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Artisanal Gluten-Free Deliveries](https://www.trendhunter.com/trends/wildgrain.md) - [Artisanal Bread Delivery Services](https://www.trendhunter.com/trends/bakehouse-bread-co.md) - [Ready-to-Use Gluten-Free Doughs](https://www.trendhunter.com/trends/glutenfree-dough.md) - [Festive Gluten-Free Baked Goods](https://www.trendhunter.com/trends/dr-schr-seasonal-products.md) - [Free-From Cinnamon Muffins](https://www.trendhunter.com/trends/glutenfree-cinnamon-chip-muffins.md) - [D2C Frozen Pizzas](https://www.trendhunter.com/trends/schwans-company.md)