# Cartoon-Covered Cans Anto Packaging Charms with Scrumptiously Illustrated Bits of Vegetables By Amelia Roblin | Published 2013-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anto-packaging References: [thedieline](http://www.thedieline.com/blog/2013/9/26/anto.html) & [casarex](http://www.casarex.com/local_companies/) As many brands are beginning to seriously simplify the appearance of their products, consumers are gaining a new appreciation for busier labels that have been thoughtfully executed. Anto packaging is a delicious example of the latter, featuring aluminum cans that are completely covered in illustrations. The result is soft and sweet on the eyes. [Casa Rex](https://www.trendhunter.com/trends/casa-obsidiana) began with a base that captures the rough but beautiful Italian landscape. This watermark has been printed over the entire paper jacket, providing a rich backdrop for the brand's memorable name and the incorporation of ingredient pieces that reflect Anto packaging's contents. Tomatoes, beans and peas have been drawn in a simplified style. The foods have been playfully strewn across the labels along with leafy twigs and lovely swirls. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Illustrated Packaging:** Exploring the use of illustrations on packaging to engage consumers and create a unique visual experience. - **Complex Label Designs:** Embracing busier label designs that are thoughtfully executed to stand out in a market of simplistic packaging. - **Playful Branding:** Incorporating playful elements, such as illustrations and whimsical designs, to create a charming and visually appealing brand aesthetic. ### Who This Affects Most - **Food and Beverage:** Exploring the use of illustrated packaging and complex label designs to differentiate products in the competitive food and beverage industry. - **Graphic Design and Printing:** Providing opportunities for graphic design and printing industries to collaborate on creating unique and engaging packaging designs. - **Art and Illustration:** Creating demand for illustrators and artists who can create customized and visually stunning packaging designs. ## Related on Trend Hunter - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md)