# Tiny Superhero Posters The Ant-Man Poster Stars a Very Small Paul Rudd in Costume By Meghan Young | Published 2015-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antman-poster References: [ca.ign](http://ca.ign.com/articles/2015/01/06/new-ant-man-poster-reveal-plus-image-of-paul-rudd-in-costume) & [marvel](http://marvel.com/movies/movie/180/ant-man) The first Ant-Man poster for the highly anticipated Marvel blockbuster movie has been released and it is appropriately tiny. Although Paul Rudd's title character is human-sized, a clever take on his superhero name fueled the direction of the campaign. First it was the ['ant-sized' teaser trailer](http://www.trendhunter.com/trends/ant-man-trailer) and now the Ant-Man poster. The Ant-Man poster was tweeted out on the official Ant-Man [twitter](https://www.trendhunter.com/trends/multiversus-1) page with the caption, "Heroes come in all sizes w/ the 1st #AntMan poster!" Those who are unfamiliar with this particular story line will find themselves curious to see how such a superhero can stand amongst such Marvel peers as Thor, Iron Man, Captain America and more. People will have to wait to see. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Superhero Movie Marketing:** There is a trend of using creative marketing tactics, such as releasing tiny posters, to build anticipation for superhero movies. - **Microscopic Promotions:** The use of small-sized promotional materials, like the 'ant-sized' teaser trailer and tiny posters, is a disruptive innovation opportunity to grab attention and generate buzz. - **Curiosity-driven Campaigns:** Creating intrigue and curiosity by teasing audiences with unique marketing materials offers a disruptive innovation opportunity for promotional campaigns. ### Who This Affects Most - **Entertainment:** The entertainment industry can adopt the trend of using creative marketing tactics and innovative promotional materials to enhance the promotion of movies and generate audience interest. - **Advertising:** In the advertising industry, there is an opportunity to explore the use of microscopic promotions, such as releasing small-sized posters, to attract attention and engage consumers. - **Marketing:** Marketers can benefit from incorporating curiosity-driven campaigns and unique marketing materials into their strategies to captivate audiences and build anticipation for products or services. ## Related on Trend Hunter - [Superhero-Inspired LEGO Sets](https://www.trendhunter.com/trends/marvel-superhero-lego-toys.md) - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [Superhero-Themed Puzzled Advent Calendars](https://www.trendhunter.com/trends/avengers-advent-calendar.md) - [Washable Superhero Rugs](https://www.trendhunter.com/trends/superhero-rugs.md) - [Hero-Inspired Armored Figurines](https://www.trendhunter.com/trends/hulkbuster.md) - [Superhero Cereal Branding](https://www.trendhunter.com/trends/marvel-studios-thunderbolts-wheaties.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Healthy Superhero-Themed Snacks](https://www.trendhunter.com/trends/too-yumm.md)