# Overseas Violence Awareness Campaigns Ogilvy's New Massive Anti-Violence Campaign in Saudi Arabia By Ryan Fowler | Published 2013-05-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/antiviolence-campaign References: [adweek](http://www.adweek.com/adfreak/ogilvy-creates-saudi-arabias-first-major-ad-campaign-condemning-violence-against-women-14904) & [adweek](http://www.adweek.com/topic/ogilvy) Ad agency Ogilvy created the first major anti-violence campaign in [Saudi Arabia](https://www.trendhunter.com/trends/saudi-tourism). The campaign is focused on condemning violence against women in the middle east. An anti-violence campaign like this is absolutely necessary considering Saudi Arabia ranked 131st out of 134 countries for gender parity in a recent report from the [World Economic Forum](https://www.trendhunter.com/trends/equifruit). The first ad that is set to be released in Saudi Arabia, created by Memac Ogilvy in Riyadh for the [King Khalid Foundation](https://www.trendhunter.com/trends/burger-king-france-anti-bullying), shows a woman with a black eye. The English version of the copy reads: “Some things can’t be covered: Fighting women’s abuse together.” This ad is extremely powerful; the imagery and copy are both disturbing and effective. We can only hope that the message is taken seriously by the masses and major changes are forced into action. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Anti-violence Campaigns:** The rise of anti-violence campaigns against women in the Middle East is creating a disruptive innovation opportunity for ad agencies to create effective messaging around this issue. - **Gender Parity Advocacy:** Advocating for gender parity in traditionally patriarchal societies is presenting an opportunity for NGOs and advocacy groups to push for change. - **Cultural Awareness Campaigns:** Creating awareness campaigns targeted to specific cultural contexts, such as Saudi Arabia, is a disruptive innovation opportunity for advertisers and marketers. ### Who This Affects Most - **Advertising:** The rise of anti-violence campaigns has presented a disruptive innovation opportunity for advertising agencies to create campaigns that effectively raise awareness and take a stance on social issues. - **Nonprofit:** Advocacy for gender parity is presenting an opportunity for nonprofit organizations to focus their efforts on campaign and awareness initiatives to make progress toward gender equality. - **Public Relations:** The creation of cultural awareness campaigns in traditionally patriarchal societies is presenting a disruptive innovation opportunity for public relations professionals to help their clients communicate with sensitivity and accuracy. ## Related on Trend Hunter - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md)