# Anti-Valentine’s Day Packs Fireball Cinnamon Whisky Debuted a Hilarious Anti-Romance Kit By Grace Mahas | Published 2022-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antivalentines-day-pack References: [drizly](https://drizly.com/liquor/whiskey/flavored-whiskey/fireball-cinnamon-whisky-anti-valentines-day-pack/p100751) & [fireballwhisky](https://www.fireballwhisky.com/swag/product-page.fireball-cinnamon-whisky-anti-valentines-day-pack.html)  For individuals who are not fans of Valentine's Day, Fireball Cinnamon Whisky created the perfect package -- the Anti-Valentine’s Day Pack. The liquor brand created a heart-shaped box pre-packed with 10 mini Fireball Cinnamon Whisky bottles. The Fireball Cinnamon Whisky has 33% ABV, ensuring those who partake in the anti-holiday kit get a boozy buzz. You can order the Fireball Whisky Anti-Valentine’s Day Pack on Drizly, an online alcohol delivery service, starting at $13.99. “Leave it to Fireball to take a corporate holiday and turn it on its head with a ‘cupid is stupid’ heart-shaped box pre-packed with 10pk 50mls,” the description says. “After all, chocolate is for amateurs.” The gift is perfect for individuals going through heartbreak or to enjoy with a loved one. Image Credit: Fireball Cinnamon Whisky ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 81% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Anti-valentine's Day Products:** Creating products specifically designed to cater to individuals who are not fans of Valentine's Day presents an opportunity for manufacturers to tap into the market of non-celebrators. - **Alcohol Delivery Services:** As online delivery services for alcoholic beverages continue to grow, there is an opportunity for them to provide specialty items that cater to niche markets like Anti-Valentine's Day packs to differentiate themselves from traditional brick-and-mortar stores. - **Humorous Packaging Design:** Creating unconventional and humorous packaging for products can help attract a specific target market, like Fireball Cinnamon Whisky's 'cupid is stupid' Anti-Valentine's Day heart-shaped box. ### Sectors Adopting This - **Alcohol and Beverages:** Companies in the alcohol industry can create specialty packs for niche markets like Anti-Valentine's Day celebrators to generate more sales and brand awareness. - **E-commerce and Delivery Services:** In-store brick-and-mortar alcohol retail stores need to adapt and differentiate themselves from online delivery services by potentially offering in-store events or unique items to encourage customers to visit their physical locations. - **Holiday and Seasonal Products:** Companies who create seasonal or holiday-themed products should consider catering to individuals who don't celebrate these holidays and provide alternative products to generate more sales and capture a wider market. ## Related on Trend Hunter - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Champagne-Inspired Whisky Gifts](https://www.trendhunter.com/trends/fireball-dragnum-classy-collection.md) - [Alcoholic New Year's Kits](https://www.trendhunter.com/trends/fireball.md) - [Spicy Valentine’s Day Kits](https://www.trendhunter.com/trends/some-love-it-hot-valentines-day-set.md) - [Whisky-Inspired Lipstick Shades](https://www.trendhunter.com/trends/fireball-1.md) - [Alcohol-Themed Gift Bundles](https://www.trendhunter.com/trends/bourbon-lovers-gift-set.md) - [Barrel-Aged Cinnamon Whiskies](https://www.trendhunter.com/trends/fireball-dragon-reserve.md) - [Whisky Shot Garters](https://www.trendhunter.com/trends/fireball-garter.md) - [Whisky-Filled Stockings](https://www.trendhunter.com/trends/whisky-stocking.md)