# Ironic Anti-Texting Ads Ford's Anti-Texting Ads are Depicted on a Phone's Type Pad By Megan Facciuolo | Published 2014-04-24 | Updated 2014-04-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/antitexting-ads References: [designtaxi](http://designtaxi.com/news/365216/Clever-Ads-Show-That-You-Hit-More-Than-A-Key-When-You-Text-Drive/) & [ideia3.br](http://www.ideia3.com.br/) These anti-texting ads were created by the Brazilian agency Ideia3 in collaboration with [Ford](https://www.trendhunter.com/trends/passenger-princess) to address the dangers of texting and driving. While it may be illegal in some countries, texting and driving is still an on-going issue and the reason behind a lot of road accidents. These ads will hopefully act as an eye-opener for those who still text and drive. They are ironically designed as the [iOS text messaging app](https://www.trendhunter.com/trends/weetabix-have-you-had-yours). The agency cleverly depicted letter keys with graphics of cyclists, kids and pedestrians. Underneath, the ad states, "you can hit more than a key when you text and drive." By creating such a pun-filled ad with a familiar canvas, the agency leaves viewers with a lasting impression. Consequently, the next time you are prone to opening up the similar screen on your phone while driving, you will think of the ads. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 59% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Anti-texting Campaigns:** Creating provocative ads that creatively address the dangers of texting and driving can raise awareness and reduce accidents. - **Integrating Familiar Design:** Using familiar design elements, like the iOS text messaging app, can make anti-texting ads more relatable and impactful. - **Promoting Mindful Driving Habits:** By highlighting the consequences of texting and driving, these ads encourage drivers to develop safer habits and think twice before using their phones. ### Who This Affects Most - **Advertising and Marketing:** There is a growing demand for innovative and attention-grabbing advertising campaigns that can effectively convey important messages and resonate with audiences. - **Automotive:** Car manufacturers have an opportunity to collaborate with ad agencies to create impactful campaigns that promote safe driving habits and make their vehicles more appealing. - **Transportation Safety:** Organizations and initiatives focused on transportation safety can leverage creative anti-texting campaigns to educate the public, reduce accidents, and advocate for stricter regulations. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)