# Tracking Device Safety Implementations Google is Rolling Out Anti-Stalking Measures to Trackers By Amy Duong | Published 2023-07-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/antistalking-measures References: [engadget](https://www.engadget.com/google-rolls-out-anti-stalking-measures-for-airtag-and-other-bluetooth-trackers-194936293.html)  [Google](https://www.trendhunter.com/trends/google-find-my-device-network) is beginning to roll out anti-stalking measures to keep users safe using unknown tracker alerts. It was announced earlier this year in May during Google I/O and will be appearing on Android 6.0 devices and up starting today. This is done to reduce digital stalking and does so with unknown tracker alerts. Users will get an alert if there is an [unknown Bluetooth tracker](https://www.trendhunter.com/trends/chipolo-pop) traveling with them. If there is a notification of such, users are able to tap on the alert to learn more about the device. It will include information such as a map of where the device traveled with them and sometimes a serial number and information about the device. It will also have the option to "play sound" to make the accessory chirp. Image Credit: Chris Velazco, Engadget ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 92% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Anti-stalking Measures:** Google is rolling out anti-stalking measures to keep users safe by alerting them to unknown trackers. - **Unknown Tracker Alerts:** Google's anti-stalking measures include unknown tracker alerts that notify users when a Bluetooth tracker is accompanying them. - **Digital Stalking Reduction:** Google's implementation of anti-stalking measures aims to reduce digital stalking by alerting users about the presence of unknown trackers. ### Where This Applies - **Technology:** The implementation of anti-stalking measures and unknown tracker alerts by Google presents disruptive innovation opportunities for the technology industry. - **Cybersecurity:** Google's anti-stalking measures highlight potential disruptive innovation opportunities in the cybersecurity industry to develop more advanced methods to protect users from digital stalking. - **Mobile Devices:** The introduction of unknown tracker alerts on Android devices presents disruptive innovation opportunities for the mobile device industry to enhance user safety and privacy. ## Related on Trend Hunter - [Tracker-Detecting Smartphone Updates](https://www.trendhunter.com/trends/google-find-my-device-network.md) - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md) - [Mobile Anti-Stalking Features](https://www.trendhunter.com/trends/apple-airtags.md) - [Anti-Stalking App Features](https://www.trendhunter.com/trends/tile.md) - [Device-Locating Digital Ecosystems](https://www.trendhunter.com/trends/google-find-my-device.md) - [Enhanced Android Security Features](https://www.trendhunter.com/trends/anti-theft-1.md) - [Tracker-Thwarting Browser Apps](https://www.trendhunter.com/trends/browser-apps.md) - [Hidden Tracker-Detecting Devices](https://www.trendhunter.com/trends/bluesleuthlite.md) - [Ecosystem-Enabled Universal Trackers](https://www.trendhunter.com/trends/rolling-square.md)