# Secretive Pop-Up Billboards Antisocial Social Club Teased the Location of Its Pop-Up in a Fun Way By Laura McQuarrie | Published 2017-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antisocial-social-club References: [hypebae](https://hypebae.com/2017/6/anti-social-social-club-frenzy-pop-up-store) & [fashionista](https://fashionista.com/2017/06/shopify-frenzy-app-antisocial-social-club) To get streetwear fans excited about the release of its newest products, Antisocial Social Club announced that it would be launching a [pop-up shop](https://www.trendhunter.com/trends/mans-best-friend-popup) somewhere in Los Angeles. Adding to a consumer's fear of missing out on visiting the ultra-exclusive temporary store with limited-edition items was the fact that Antisocial Social Club chose to hold off on revealing the location of the site. However, the brand decided to give consumers a clue by posting mysterious billboards throughout the city with a phone number to call. At the pop-up event, users who downloaded the Frenzy app from [Shopify](https://www.trendhunter.com/trends/glossier-and-shop) were able to snag a [limited-edition sweatshirt](https://www.trendhunter.com/trends/anti-social-social-club-1), which was only available to purchase via the app at the designated time and location that the physical shop was opened. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Exclusivity:** Creating buzz and anticipation by keeping the location of a pop-up shop secret, enticing consumers with limited-edition items. - **Mysterious Marketing:** Using mysterious billboards and clues to engage and intrigue consumers, driving excitement for a brand or event. - **App-based Purchasing:** Utilizing mobile apps for exclusive and limited-time purchasing opportunities, enhancing the consumer experience and driving sales. ### Sectors Adopting This - **Streetwear:** Embracing pop-up exclusivity and limited-edition items to drive excitement and loyalty in the streetwear industry. - **Advertising:** Exploring the use of mysterious billboards and interactive marketing techniques to engage consumers and create a sense of anticipation. - **E-commerce:** Leveraging mobile apps and limited-time purchasing opportunities to enhance the e-commerce experience and drive sales for online businesses. ## Related on Trend Hunter - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [Nostalgic Branded Pop-Up Events](https://www.trendhunter.com/trends/new-york-city-popup-event.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Anti-Automated Software Retail Pop-Ups](https://www.trendhunter.com/trends/no-bot-shop.md)