# Antisocial Fast Food Promotions Unfriend 10 Facebook Users For a Gratis BK Whopper By Going Like Sixty | Published 2009-01-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antisocial-freeconomy-unfriend-facebookers-for-a-bk-whopper References: [sogoodblog](http://www.sogoodblog.com/2009/01/07/whopper-sacrifice-ditch-10-friends-get-a-free-whopper/) What would you give up for a greasy cheeseburger? Burger King is hoping you will watch 10 friends burn. If you sacrifice ten friends from Facebook, you will earn a coupon for a free Whopper. Is this a fresh approach to using Facebook to improve the brand, or a back-handed slap at Facebook and the backlash of the 1,000-friend dorks? Who cares, I’ll burn ya for a burger, but you can get me back for a DQ Milkshake. [There’s a group](http://www.facebook.com/group.php?gid=60801987656&ref=mf) that is just waiting to burn so you can get your free coupon. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 54% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Promotions:** Utilizing social media platforms like Facebook for promotional campaigns, such as earning rewards through friend sacrifices. - **Gamification of Marketing:** Incentivizing customers to engage in certain actions, like unfriending friends, in exchange for rewards or discounts. - **Controversial Marketing Tactics:** Using divisive or provocative methods to generate buzz and attention for a brand or product. ### Sectors Adopting This - **Fast Food:** Fast food chains like Burger King that are looking for innovative ways to promote their products and engage with customers. - **Social Media Marketing:** The field of marketing that focuses on utilizing social media platforms to reach and interact with a target audience. - **Promotional Campaigns:** Companies that design and execute marketing campaigns aimed at promoting a specific product or brand. ## Related on Trend Hunter - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Rival QSR Burger Promotions](https://www.trendhunter.com/trends/carls-jr-sad-mac-buy-back-promotion.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Free Appetizer Promotions](https://www.trendhunter.com/trends/french-toast-stick.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md)