# Surreal Antique Hotel Editorials These Off-Kilter Images Use a Crumbling Resort as Their Setting By Charlotte Joyce Kidd | Published 2015-10-06 | Updated 2015-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antique-hotel References: [itsnicethat](http://www.itsnicethat.com/articles/bex-day-garage) & [bexday](http://www.bexday.com/96or7omhnxzo6csf58v9k6qyn3v4of) This [surreal series of photos](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) showcases oddball characters, [candy-colored retro fashions](https://www.trendhunter.com/trends/asos-inspired-by) and disconcertingly detached perspectives against the backdrop of an opulent antique hotel. Bex Day's photoshoot for [Garage Magazine](https://www.trendhunter.com/trends/garage-clothing), entitled 'Manic Ovation,' seems to tell an indecipherable story. The shoot took place at the Scarborough Grand Hotel, a seaside resort in North Yorkshire, England. When the antique hotel was built, in 1867, it was one of the largest and most elegant in the world. The subjects of 'Manic Ovation' are aged and eccentric or young and proud, cowboys, prom queens and fashion grandmas. They wear letterman jackets and Sophia Loren headscarves and bedroom slippers. They lounge around a rococo antique hotel as if they belong there naturally. It's hard to tell what's going on, but there's definitely something going on. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Surreal Fashion Photography:** There is an opportunity for disruptive innovation in creating surreal fashion photography that showcases oddball characters and unique perspectives. - **Retro Fashion Revival:** The resurgence of candy-colored retro fashions presents an opportunity for disruptive innovation in the fashion industry. - **Eccentric Experiences:** Creating immersive experiences in opulent antique hotels for individuals looking for unique and eccentric experiences has disruptive innovation potential. ### Where This Applies - **Fashion Photography:** The fashion photography industry can leverage surreal concepts and unusual perspectives to create captivating visuals for editorials and campaigns. - **Fashion:** The fashion industry can embrace retro fashion trends and incorporate them into their collections and marketing strategies to cater to consumer demand. - **Hospitality:** The hospitality industry can explore the concept of creating immersive and eccentric experiences within antique hotels to attract a niche market of travelers seeking unique stays. ## Related on Trend Hunter - [Mansion-Topped Surreal Hotels](https://www.trendhunter.com/trends/marison-heler.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Surrealist Story-Backed Hotels](https://www.trendhunter.com/trends/maison-heler.md) - [Retro Surf-Nostalgic Boutique Hotels](https://www.trendhunter.com/trends/sea-sea.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Dramatic Doomsday Bunker Images](https://www.trendhunter.com/trends/alastair-philip-wiper.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md)