# Lakeside Frock Fashion The ANTIPODiUM AW10 Collection is 'Ab-Fab' By Meghan Young | Published 2010-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antipodium-aw10 References: [lifelounge](http://www.lifelounge.com/ANTIPODiUM-visits-a-different-Dreamtime.aspx) & [antipodium](http://www.antipodium.com/main.cfm?section=collections&collectionid=42&row=6) Until I stumbled upon the ANTIPODiUM AW10 collection, I was remiss to find that I have never heard of this label before. Considering, however, that it's an Australian London-based brand (do you follow?), I'm not so surprised. What does surprise me is the fact that this label has not yet reached America. I mean, it has all the fixings to be a huge success! Just take a look at the ANTIPODiUM AW10 collection. Dubbed 'Ab-Fab,' it is absolutely fabulous. Celebrating the indigenous Australian culture, the ANTIPODiUM AW10 collection is both rustic and refined. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Indigenous Cultural Fashion:** There is an opportunity for fashion designers to create collections that celebrate indigenous cultures while incorporating modern design elements. - **Global Fashion Brand Expansion:** International fashion brands have an opportunity to expand their reach by breaking into new markets such as the United States. - **Cross-continental Fashion Label Collaboration:** Fashion designers can collaborate with brands from different continents to introduce unique collections by blending cultural elements from different places. ### Sectors Adopting This - **Fashion:** Fashion brands have an opportunity to create culturally-inspired collections that celebrate the diversity of the world's cultures. - **International Trade:** The expansion of fashion brands into new markets offers opportunities for international trade and business partnerships. - **Tourism:** Tourism industries can collaborate with fashion designers to promote their cultural heritage through fashion collections that can attract tourists. ## Related on Trend Hunter - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)