# Punchy Poolside Ensembles The Antipodium 2012 Cruise Collection Features Contemporary Looks By Leslie Chen | Published 2011-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antipodium-2012-cruise-collection References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/antipodium_no_vacancy) & [antipodium](http://www.antipodium.com/) Rather than going for the comfort over style look that can sometimes happen while on vacation, the Antipodium 2012 Cruise Collection does the opposite by incorporating a chic contemporary aesthetic with relaxing fits. The Antipodium 2012 Cruise Collection lookbook is shot in a motel with the model standing regally by the pool. From crisp button-up shirts to [sleek blazers over bikinis](https://www.trendhunter.com/trends/lacoste-swimwear-collection), it's clear that this line is ready to impress anyone you may meet while soaking up the sun. Look your best while feeling relaxed with this [vacation-ready line](https://www.trendhunter.com/trends/travel-diaries-collection). **Implications** - Shoppers in contemporary society are no longer looking for styles that reveal everything. Consumers are more interested in classic pieces they can wear for a long time. New designers could answer this demand by coming out with more timeless items in order to increase their sales. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Timeless Fashion:** Designers can respond to the demand for classic pieces that can be worn for a long time, offering disruptive innovation opportunities in the fashion industry. - **Effortless Chic:** Creating vacation-ready lines that combine a relaxed fit with a contemporary aesthetic presents disruptive innovation opportunities in the fashion industry. - **Poolside Fashion:** Developing stylish ensembles specifically designed for poolside settings can lead to disruptive innovation in the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry has the opportunity to meet the demand for timeless fashion with classic pieces that offer long-term value to consumers. - **Retail:** Retailers can capitalize on the trend of effortless chic by curating vacation-ready lines that combine relaxed fits with a contemporary aesthetic. - **Resort and Swimwear:** The resort and swimwear industry can tap into the poolside fashion trend by creating stylish ensembles specifically designed for poolside settings. ## Related on Trend Hunter - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Canadian-Made Cruise Collections](https://www.trendhunter.com/trends/shans-cruise-2026-line.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md)