# Refillable Antiperspirant Cases Secret's Cases are Made with 100% Paperboard Packaging By Laura McQuarrie | Published 2021-02-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/antiperspirant-case References: [businesswire](https://www.businesswire.com/news/home/20210209005359/en) & [secret](http://www.secret.com/) After introducing Aluminum Free deodorants in recyclable paper tube packaging made of 90 percent recycled paperboard, [Secret](https://www.trendhunter.com/trends/secret-whole-body-deodorant) is introducing brand-new [refillable antiperspirant cases](https://www.trendhunter.com/trends/refillable-deodorant-packs). These innovative cases are the first antiperspirants of their kind to be packaged in a sustainable way by a major brand and they offer a simple swap for consumers who are looking to make more eco-friendly choices. While consumers used to have to make compromises for single-use plastic packaging or reliable, long-lasting sweat protection, this solution is an easy-to-use and affordable entry into effective, sustainable alternatives. The refill starter kit boasts a suggested retail price of $10 and the refills are just $8 afterward. The refillable cases are designed to be opened with a twist, like a lipstick tube, without being messy to use or take on the go. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 80% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Refillable Antiperspirant Cases:** Refillable antiperspirant cases made of sustainable packaging offer consumers a simple, affordable, and effective alternative for eco-friendly choices. - **Sustainable Packaging:** Packaging made of 100% paperboard cut down plastic waste and still provide reliable, sustainable sweat protection. - **Aluminum-free Deodorants:** Aluminum-free deodorants in recyclable paper tube packaging made of recycled paperboard offer consumers an affordable, sustainable, and effective alternative to conventional deodorants. ### Who This Affects Most - **Personal Care Industry:** Sustainable and refillable packaging options can disrupt the personal care industry by appealing to eco-conscious consumers. - **Cosmetics Industry:** Sustainable packaging options can add to the disruptive innovation in the cosmetics industry, popping into a sustainable future while attracting environmentally conscious consumers. - **Retail Industry:** Retailers can capture the needs of the eco-conscious consumers with innovative and sustainable packaging choice by stocking eco-friendly consumer products options. ## Related on Trend Hunter - [Refillable Deodorant Systems](https://www.trendhunter.com/trends/lifelong-deo-20.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md) - [Refillable Upcycled Deodorants](https://www.trendhunter.com/trends/refresh-deodorant.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Free-From Deodorant Ranges](https://www.trendhunter.com/trends/toms-of-maine-deodorant.md) - [Personal Care Refill Solutions](https://www.trendhunter.com/trends/zero-1.md) - [Refillable Aluminum-Bottled Skincare](https://www.trendhunter.com/trends/sunkiss.md)