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# Unphotographable Clothing
The Anti-Paparazzi Collection by Chris Holmes Ensures Privacy

By Meghan Young | Published 2015-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/antipaparazzi
References: [ohgizmo](http://www.ohgizmo.com/2015/01/08/anti-paparazzi-collection-makes-unphotographable/) & [betabrand](http://www.betabrand.com/mens-anti-paparazzi-reflective-gray-hoodie.html)

The Anti-Paparazzi Collection is something every celebrity could benefit from--at least those who want to stay out of the public eye unless work is involved. Made up of specially designed clothing, the Anti-Paparazzi Collection shines brightly as soon as a flash is involved. This is due to the use of a [reflective thread](https://www.trendhunter.com/trends/ciele-nite-rite) that bounces back the light back from cameras, effectively ruining the photo.

The Anti-Paparazzi Collection boasts blazer, infinity scarf and [hooded jacket](https://www.trendhunter.com/trends/shielding-jacket) so far with possible plans for more fashion items in the future. Providing a level of [valued privacy](https://www.trendhunter.com/trends/slnt-incognito-faraday-backpack) that is sorely missing these days for those in the spotlight, the Anit-Paparazzi Collection is one innovative way to fight against such a money-hungry industry.

Created by DJ Chris Holmes, the Anti-Paparazzi Collection was created for Betabrand’s Think Tank.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 82% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Privacy-protective Clothing:** The Anti-Paparazzi Collection highlights the trend for innovative clothing designed to ensure privacy in the age of constant surveillance.
- **Reflective Technology:** The use of reflective thread in the Anti-Paparazzi Collection showcases the trend for incorporating advanced materials in fashion to disrupt traditional photography.
- **Anti-paparazzi Fashion:** The development of the Anti-Paparazzi Collection represents the trend of creating specialized clothing that addresses the unique challenges faced by celebrities regarding invasion of privacy.

### Industries Being Reshaped

- **Fashion Industry:** The Fashion Industry can explore opportunities to create privacy-centric clothing lines that cater to celebrities and individuals seeking to protect their privacy.
- **Photography Industry:** The Photography Industry has the potential to develop disruptive innovation by adapting to advancements in technology and new techniques required to capture images despite privacy-protective features in clothing.
- **Surveillance Industry:** The Surveillance Industry can consider innovative solutions to address emergent privacy-protective clothing technologies that could hinder image capture and recognition.

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