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# Antioxidant-Rich Superfood Serums
Graydon Skincare's Oil-based Serum Hydrates & Reduces Redness

By Riley von Niessen | Published 2019-04-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/antioxidantrich-superfood-serum
References: [graydonskincare](https://graydonskincare.com/products/superfood-serum?variant=32907324164)

Graydon Skincare, a brand that uses plant-powered formulas to deliver results for all skin types naturally, has expanded its range to include an [antioxidant-rich superfood serum](https://www.trendhunter.com/trends/antioxidant-oil-serum).

The [oil-based serum](https://www.trendhunter.com/trends/rx-multi-vitamin-glow) is made with polyphenol antioxidants and anthocyanins, which help to reduce inflammation and stress in the skin, while evening out the tone for a more youthful and refreshed appearance. A few of the superfood ingredients that are integrated into the formula include cold-pressed blueberry, cranberry, and raspberry seed oils that have been sourced from British Columbia's Fraser Valley. Ingredients like kale oil, sacha inchi, goji, chia seed oil, and Moroccan prickly pear also work to [deeply hydrate the skin](https://www.trendhunter.com/trends/advanced-hydrating-serum).

Only 3-4 drops of serum are needed for each application, and can simply be dropped onto the fingers and then swept over the face and neck area gently.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 6% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Plant-powered Formulas:** Exploring the use of botanical ingredients to create skincare products that deliver natural results.
- **Antioxidant-rich Serums:** Developing serums infused with polyphenol antioxidants and anthocyanins to reduce inflammation and stress in the skin.
- **Superfood Skincare:** Creating skincare products that incorporate superfood ingredients like blueberry, cranberry, and raspberry seed oils for their beneficial properties.

### Where This Applies

- **Natural Skincare:** Opportunity for companies to innovate by creating skincare products using plant-powered, antioxidant-rich formulas.
- **Botanical Extracts:** Opportunity for ingredient suppliers to develop and supply botanical extracts rich in polyphenol antioxidants and anthocyanins for skincare formulations.
- **Superfood Ingredients:** Opportunity for food suppliers to collaborate with skincare brands by providing superfood ingredients like blueberry, cranberry, and raspberry seed oils.

## Related on Trend Hunter

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- [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md)
- [Skin Multivitamin Serums](https://www.trendhunter.com/trends/youth-to-the-people-superfood-skin-drip.md)
- [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md)
- [Tech Protection Serums](https://www.trendhunter.com/trends/blue-light-face-serum.md)
