# Urban Dweller Skincare Kits Aesop's 'Anti-Oxidant Skin Care Kit' is Powered by Parsley Seed By Laura McQuarrie | Published 2019-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antioxidant-skincare References: [augustman](https://augustman.com/my/body/grooming/aesop-opens-penang-light-new-skincare-conversion-kits-release/) & [aesop](https://www.aesop.com/ca/en/p/kits-travel/face/parsley-seed-anti-oxidant-skin-care-kit/) Aesop recently launched a collection of [Skincare Conversion Kits](https://www.trendhunter.com/trends/mark-los-angeles), including Balance: Classic Skin Care Kit, Quench: Classic Skin Care Kit and the Parsley Seed Anti-Oxidant Skin Care Kit, which helps to counteract city life and constant exposure to external stressors. The parsley seed-powered skincare kit consists of three products for urban dwellers that fortify the skin with [antioxidant-rich ingredients to fight free radicals](https://www.trendhunter.com/trends/appleinfused-skincare) and oxidative stress. The Parsley Seed Facial Cleanser, Anti-Oxidant Facial Toner and [Anti-Oxidant Serum](https://www.trendhunter.com/trends/blue-light-elixir) all help to support the face and neck with gently clarifying solutions to remove impurities, balance, hydrate and soften the skin. Besides featuring antioxidant-rich parsley seed, the formulas also integrate other beneficial, natural ingredients like soothing lavender oil, grape seed extract and other seed oils from jojoba and blackcurrant. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare Conversion Kits:** Businesses can disrupt the skincare industry by offering conversion kits that cater to city dwellers exposed to external stressors. - **Antioxidant-powered Products:** Creating antioxidant-rich products with natural ingredients like parsley seed, jojoba oil, and blackcurrant seed oil is a disruptive innovation opportunity in the skincare industry. - **Clarifying Skincare Solutions:** Businesses can innovate in the skincare industry by offering gentle, clarifying solutions that remove impurities, balance, hydrate, and soften skin, using natural ingredients such as lavender oil and grape seed extract. ### Sectors Adopting This - **Skincare Industry:** Companies in the skincare industry can disrupt the market by creating specialized kits for urban dwellers exposed to external stressors. - **Natural Personal Care Industry:** Businesses in the natural personal care industry can create products with antioxidant-rich natural ingredients to cater to city people exposed to free radicals and oxidative stress. - **Beauty Industry:** Companies in the beauty industry can innovate by offering gentle, clarifying skincare solutions that remove impurities and hydrate skin with natural ingredients such as lavender oil and grape seed extract. ## Related on Trend Hunter - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Antioxidant-Rich Skincare Sets](https://www.trendhunter.com/trends/antioxidantrich-skincare.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Antioxidant-Rich Wellness Products](https://www.trendhunter.com/trends/appleinfused-skincare.md) - [Anti-Aging Spa Duos](https://www.trendhunter.com/trends/antiaging-spa.md) - [Apple-Infused Skincare Systems](https://www.trendhunter.com/trends/apple-infused-skincare.md) - [Antioxidant-Enriched Skincare](https://www.trendhunter.com/trends/white-tea-skin-solution.md) - [Barrier-Protecting Skincare Bundles](https://www.trendhunter.com/trends/aestura-best-sellers-kit.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md)