# Prescription-Strength Eye Drops The Alaway Preservative Free Antihistamine Eye Drops are Effective By Michael Hemsworth | Published 2021-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antihistamine-eye-drops References: [drugstorenews](https://drugstorenews.com/bausch-lomb-intros-alaway-preservative-free-antihistamine-eye-drops) & [bausch](https://www.bausch.com) The Alaway Preservative Free antihistamine eye drops from [Bausch + Lomb](https://www.trendhunter.com/trends/biotrue-hydration-boost-eye-drops) are a new product from the company focused on providing effective relief from a range of symptoms. The product, as its name denotes, is made without the use of preservatives in the mix and have been approved by the [FDA](https://www.trendhunter.com/trends/tenpoint-yuvezzi) just in time for allergy season. The eye drops off ra prescription-strength formula that will block the release of histamines for up to 12-hours with a single dose. US President of Bausch + Lomb Joe Gordon spoke on the new Alaway Preservative Free antihistamine eye drops further saying, "As we head into spring, millions of Americans with allergies will experience itchy eyes, one of the eye symptoms that affects approximately 80 percent of people with allergies. With the availability of Alaway Preservative Free antihistamine eye drops, consumers now have a new over-the-counter option that provides fast, lasting eye itch relief without the use of preservatives." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Preservative-free Eye Drops:** New prescription-strength eye drops with FDA approval use preservative-free formula to provide relief from allergy symptoms and create opportunities for companies to innovate in preservative-free eye care. - **Antihistamine Eye Drops:** New antihistamine eye drops provide fast and lasting relief from eye itch caused by allergies, creating opportunities for companies to innovate in the allergy relief market. - **Long-lasting Relief:** With up to 12 hours of relief from a single dose, there are opportunities for companies to innovate in creating longer-lasting eye allergy relief products. ### Industries Being Reshaped - **Pharmaceuticals:** The pharmaceutical industry has opportunities to innovate in the development of preservative-free and longer-lasting allergy relief eye drops and expand their product offerings. - **Healthcare:** The healthcare industry can benefit from the availability of prescription-strength antihistamine eye drops that are now available over-the-counter and provide patients with fast and lasting relief from allergy symptoms of the eye. - **Consumer Goods:** With consumers increasingly seeking out preservative-free and longer-lasting products, there are opportunities for companies that specialize in eye care products to develop and market new antihistamine eye drops. ## Related on Trend Hunter - [Preservative-Free Eye Drops](https://www.trendhunter.com/trends/lubricating-eye-drops.md) - [Triple-Action Eye Drops](https://www.trendhunter.com/trends/systane-pro-pf.md) - [Itch-Relieving Eye Drops](https://www.trendhunter.com/trends/generic-eye-drops.md) - [Anti-Allergy Contact Lenses](https://www.trendhunter.com/trends/acuvue-theravision.md) - [Naturally Inspired Eye Drops](https://www.trendhunter.com/trends/biotrue-hydration-boost-eye-drops.md) - [Steroid-Free Antihistamine Nasal Sprays](https://www.trendhunter.com/trends/astepro.md) - [Dual-Delivery Eye Health Products](https://www.trendhunter.com/trends/dual-relief-delivery-system.md) - [Ultra-Lubricating Eye Drops](https://www.trendhunter.com/trends/lubricant-eye-drops.md) - [Nasal Saline Sprays](https://www.trendhunter.com/trends/euka-wellness-saline-spray.md)