# Anti-Hero Movie Pop-Ups The Suicide Squad is Thanking Toronto with its Brand Activation By Erica Francis | Published 2016-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antihero References: [marketingmag](http://www.marketingmag.ca/advertising/suicide-squad-thanks-toronto-with-pop-up-fan-experience-180320?rss=yes) & [thestar](https://www.thestar.com/entertainment/movies/2016/07/27/squadgoals-will-smith-margot-robbie-on-suicide-squad-red-carpet-in-toronto.html) Toronto residents may remember the epic filming that happened in the city for Will Smith's anti-hero movie 'Suicide Squad.' Social media was littered with images and videos of bystanders who happened to get a glimpse of the action. There was serious action too, i.e. explosions. Well, Canadians get to experience some of the frenzy again with Suicde Squad's [pop-up in Toronto's Distillery District](https://www.trendhunter.com/trends/ink-the-rainbow). The area has been turned into the prison straight from the movie where the anti-hero characters are held. The brand activation is called the 'Belle Eve Penitentiary Fan Experience.' Among the exhibits is the '[Rage Room](https://www.trendhunter.com/trends/holidays-are-brutal)' where fans can literally smash things with a bat while standing in a glass cube. [Warner Bros.](https://www.trendhunter.com/trends/escape-the-afterlife) said that the pop-up is a “gesture to Torontonians for their excitement shown during filming.” The Belle Eve Penitentiary Fan Experience is a fun way to get people involved and encourage them to watch the movie in theaters when it's released. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Anti-hero Movie Pop-ups:** Pop-up brand activations that bring scenes from popular anti-hero movies to life. - **Fan Experience Events:** Events that provide fans with an immersive and interactive fan experience. - **Innovative Film Marketing:** Using unique brand activations and events to create hype and buzz around upcoming movie releases. ### Sectors Adopting This - **Film Industry:** Opportunity to create more immersive and interactive experiences for fans that increase movie hype and ticket sales. - **Tourism Industry:** Partnering with film studios to create new pop-up attractions, which can attract tourism. - **Advertising Industry:** Using innovative marketing strategies such as brand activations to create unique and memorable experiences that build brand awareness and customer loyalty. ## Related on Trend Hunter - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Antihero Escape Rooms](https://www.trendhunter.com/trends/deadpool-wolverine2.md) - [Action Movie Pop-Up Cafes](https://www.trendhunter.com/trends/deadpool-wolverine-popup-cafe.md) - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Film Festival Retail Events](https://www.trendhunter.com/trends/tiff-popup-shop.md) - [Superhero-Inspired Popcorn Buckets](https://www.trendhunter.com/trends/deadpool-wolverine1.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Superhero Popcorn Promotions](https://www.trendhunter.com/trends/butterkist-onpack-promotion.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md)