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# Soothing Charcoal Face Masks
Frank Body's Anti-Drama Face Mask Fights Acne and Cleanses the Skin

By Riley von Niessen | Published 2020-02-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/antidrama-face-mask
References: [frankbody](https://www.frankbody.com/ca/products/anti-drama-face-mask/)

[Frank Body's](https://www.trendhunter.com/trends/niacinamide-body-scrub) Anti-Drama Face Mask is a soothing at-home treatment that features charcoal, chamomile, lavender, and honey as key ingredients. These ingredients work together to [reduce acne](https://www.trendhunter.com/trends/therapeutic-sulfur-mask), calm and detoxify, and cleanse the skin by removing any dirt and impurities. Another notable ingredient is evening primrose oil, which helps to [improve firmness](https://www.trendhunter.com/trends/the-uplift-mask) and decrease any irritation.

To use the Anti-Drama Face Mask, users just need to squeeze a generous amount into their hand and then work it into their face and neck -- avoiding the sensitive skin around the eyes. The mask should be left to sit for 15 minutes and then rinsed off, revealing smoother, brighter, and firmer skin. With a delicious vanilla frosting scent and an easy application process, the Anti-Drama Face Mask is a self-care ritual that users can look forward to every week.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 33% | Activity: 27% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Soothing Face Masks:** Opportunity for developing innovative face masks with soothing ingredients like charcoal, chamomile, and lavender.
- **Acne-fighting Skincare:** Potential for creating skincare products specifically targeted at reducing acne and calming irritated skin.
- **Natural Ingredient-based Products:** Growing demand for skincare products that utilize natural ingredients like honey and evening primrose oil.

### Industries Being Reshaped

- **Skincare:** Disruptive innovation opportunities within the skincare industry include the development of new face mask formulations and specialized products for acne-prone skin.
- **Beauty:** Innovative beauty brands can capitalize on the trend of natural ingredient-based products by incorporating soothing ingredients into their skincare lines.
- **Wellness:** The wellness industry can explore opportunities in developing self-care rituals and at-home spa treatments that incorporate soothing face masks as a key component.

## Related on Trend Hunter

- [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md)
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