# Viral Anti-Bullying Campaigns This Ad Shows How One Girl's Anti-Bullying Photo Went Viral Online By Ady Floyd | Published 2016-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/antibullying-photo References: [adweek](http://www.adweek.com/adfreak/anti-bullying-ad-tells-story-girl-whose-brave-facebook-photo-went-viral-168919) & [thebullyproject](http://www.thebullyproject.com/) In an attempt to raise awareness of [harmful childhood bullying](https://www.trendhunter.com/trends/prevent-child-abuse-america), one young girl created an anti-bullying photo that went viral on social media. In a collaborative effort with 'The Bully Project,' the young girl's story is now part of an advertising campaign. In the minute-long ad, the young girl's story is documented. It begins with her explaining how being bullied at school lead her to create a sign, which asked people to share her anti-bullying photo if they were against bullying. After posting the image to [Facebook](https://www.trendhunter.com/trends/tumblr-campaign), the story gained millions of views and responses -- over three million people shared the image online. This powerful public service announcement shows the incredible [influence that social media can have](https://www.trendhunter.com/trends/algorithm-cleansing-song). It also expresses the positive outcome of online marketing and the effect it can have on important social issues. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Social Media Activism:** The viral nature of anti-bullying campaigns on social media presents opportunities for businesses to leverage platforms for raising awareness and promoting social causes. - **Digital Advertising Power:** The success of the anti-bullying ad demonstrates the significant influence and reach of digital advertising in spreading messages and creating social impact. - **Crowdsourced Social Awareness:** The collaborative nature of the viral campaign highlights the potential for businesses to engage communities in raising awareness and addressing social issues through crowdsourced initiatives. ### Industries Being Reshaped - **Social Media Marketing:** The viral anti-bullying campaign showcases the potential of social media marketing in driving meaningful conversations and engagement around important causes. - **Advertising and PR:** The successful advertising campaign highlights the critical role of impactful storytelling and creative messaging in capturing audiences' attention and promoting positive social change. - **Corporate Social Responsibility:** Businesses can leverage this viral campaign as inspiration to develop their own CSR initiatives that take a stance against bullying and actively contribute to building a safer and more inclusive society. ## Related on Trend Hunter - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)