# Antibiotic-Free Meat Branding Perdue's Meat Products are Now Labeled as Antibiotic-Free By Katherine Pendrill | Published 2016-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/antibioticfree-meat References: [preparedfoods](http://www.preparedfoods.com/articles/117929-perdue-expands-no-antibiotics-campaign) & [perdue](https://www.perdue.com/perdue-way/no-antibiotics/) [Perdue](https://www.trendhunter.com/trends/perdue-chicken-plus-snackers) recently launched a campaign called 'NO ANTIBIOTICS EVER' that aims to provide consumers with more choices when it come to purchasing antibiotic-free meat products. With a growing number of consumers looking for more natural meat products, Perdu's new labels are likely to catch the eye of consumers. NO ANTIBIOTICS EVER is a campaign that involves eliminating the use of antibiotics from the brand's grocery store products and foodservice menu items. The campaign originally started with the company's [chicken products](https://www.trendhunter.com/trends/perdue-holiday-nuggets) back in 2002, making it an industry leader in the natural food movement. Now Perdue has more than 200 antibiotic-free products available, giving consumers more natural options when it comes to purchasing fresh and frozen meat. With user-friendly labels clearly outlining the ingredients used to make each product, Perdue's antibiotic-free meat is likely to appeal to conscious consumers. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Antibiotic-free Meat:** Opportunity for food companies to meet the growing demand for antibiotic-free meat products. - **Natural Food Movement:** Opportunity for businesses to capitalize on the increasing consumer preference for natural and healthier food options. - **Transparency in Labeling:** Opportunity for companies to provide clear and user-friendly labels that highlight the ingredients and production methods used. ### Where This Applies - **Food and Beverage:** Opportunity for companies in the food and beverage industry to capture the market demand for antibiotic-free meat products. - **Health and Wellness:** Opportunity for businesses in the health and wellness industry to promote and cater to the growing consumer preference for natural and healthier food options. - **Food Packaging and Labelling:** Opportunity for companies in the food packaging and labeling industry to provide innovative and user-friendly labeling solutions to highlight product ingredients and production methods. ## Related on Trend Hunter - [Air Chilled Chicken Breasts](https://www.trendhunter.com/trends/pure-prairie-poultry.md) - [Veggie-Infused Chicken Snacks](https://www.trendhunter.com/trends/perdue-chicken-plus-snackers.md) - [Clean Label Plant-Based Meats](https://www.trendhunter.com/trends/beyond-meat-products.md) - [Pre-Seasoned Chicken Products](https://www.trendhunter.com/trends/farmer-focus.md) - [Deli-Inspired Sliced Meats](https://www.trendhunter.com/trends/hormel-natural-choice-deli-meats.md) - [Chicken Feed-Inspired Snack Mixes](https://www.trendhunter.com/trends/perdue-chix-mix.md) - [Breaded Chicken Bites](https://www.trendhunter.com/trends/perdue-chicken-plus-chicken-tots.md) - [Nitrate-Free Deli Meats](https://www.trendhunter.com/trends/rovagnati.md) - [Sealed Thaw-and-Eat Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-handhelds.md)